This will increase your ranking in search results, for example. Branded keywords, on the other hand, will be crucial in the most advanced stages of lead nurturing, that is, when the consumers already understands possible companies and brands could solve their problems. Considering that they have other solutions to resort to, ensuring a quick and definitive answer in your search results can be a great incentive for selling, right? So, in this case, it is the branded keyword that will lead to success.
Is it worth it to sponsor search results? The most correct answer to this question wholesale email list is: it depends on the strategy, the results obtained and objectives. Some experts believe that in a search result where the keyword is already contextualized with the company name, it won’t need ads, right? But it is necessary to consider that the competition can use this resource to attract customers in an opportunistic way, since in the search experience, users always end up clicking on the first results.
with the specific name of your brand. On the other hand, investing in keywords not associated with the brand can generate more sales opportunities to be filtered in the rest of the process. If the budget is limited, such considerations will also need to be made, okay? How to find branded keywords? We have already shown you that monitoring branded keywords is very important for your planning.