Contextual targeting

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Placement targeting
Placement targeting refers to the option to choose which websites you want to appear on, giving you the most control over where you appear on the GDN. This is effective for targeting a specific demographic and gives advertisers the opportunity to search for websites that are specifically for specific interests that closely match their target audience.
So if there are industry-specific websites and forums that you think are relevant to your business and that people are likely to visit if they’re interested in your services, why not advertise on them?

is the most common type of targeting as it uses keywords sri lanka mobile phone number related to the products and services you offer. First, you need to create a keyword list and Google will do their best to display your ads on sites related to the keywords you provide.

Google Ads Management
Instead of trying to find potential search queries like you would for a search campaign, you should write a list of 5-20 words or short phrases that are very closely related to the topic of your ads.

Topic targeting
Topic targeting lets you choose from a list of available page topics. This means your ads will only show on pages related to that topic.

Google Ads Management
The downside is that you can’t really dig deep into many topics, meaning your ads risk appearing on irrelevant sites. For example, a topic could be as broad as ‘human resources’, whereas your ad could be largely aimed at ethical recruiting. With this in mind, I always recommend combining topical targeting with another targeting method to make sure your ads are super-targeted and therefore relevant to the users who come across them.

Audience targeting
Audience targeting allows groups of users to be hit with ads based on their search history, interests, and online behavior. Unlike topic targeting, audience targeting groups users together and displays ads to those users on any website in the Google Display Network, not just on websites related to your product or service.