Artificial Intelligence: ally or enemy of SEO?

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Since it was made public that ChatGPT is capable of creating coherent and relevant texts for the user based on keywords or specific topics, a more than well-founded fear has been unleashed among professionals who are dedicated to online marketing , especially those whose main area of ​​action is SEO or web positioning.

Added to this concern is Google's advances with Bard, its own Artificial Intelligence chat. The company has announced changes to the way search results are ordered on its website. In other words, the mere presentation of Bard has already shaken up the SEO world.

Google has confirmed that it will not prioritize human-generated content over AI-generated content in its search engine. The goal is to prioritize the quality of the content, not how it is produced.

This change is a novelty, since for years the automatic generation of content with the sole purpose of climbing positions in the search engine has been penalized because it is understood to be a practice that violates spam fighting policies . AI, Google clarifies, is just a way of giving more power to people through technology, a method to continue producing quality information.

The metaphor of mathematics and the calculator, artificial intelligence and SEO
In a way, AI has come to digital marketing to stay, just as the calculator did with mathematics. Artificial Intelligence in SEO and content allows marketers to use data more efficiently to create relevant and optimized content, improve the visibility of websites on the Internet and attract more traffic, which will also spend more time on the site.

Ultimately, what these tools do is simplify and speed up work. AI is capable of analyzing a larger amount of data than human work. And with that information we can delve deeper into user search patterns and web competition . This can be used to optimize the website so that it obtains a better positioning in search engines.

In some ways, its function is similar to that of calculators in mathematics. Nowadays, we use this tool to make large calculations, but this does not mean that mathematicians have ceased to be useful; they have simply designed a device capable of making part of their work more comfortable , reducing the possibility of human error in the process.

Trust the professionals, hire a good SEO agency
Artificial Intelligence in SEO allows you to collect and analyze data on user behavior . From here, you can personalize the experience of these Internet users based on their activities and interests.

Another contribution to SEO from Artificial Intelligence systems is that uruguay number screening they make tasks such as content generation more convenient by introducing the element of automation . Entrepreneur Pau Garcia-Milà conducted an experiment in January with ChatGPT. His proposal was to create ideas to combat climate change and let AI generate the content. The result was 365 ideas, one per day, to launch campaigns on social networks. He then went on to design the illustrations, also with the help of Artificial Intelligence.

In just a one-minute TikTok video, he demonstrates that new technologies can help save work and effort , but for this to be possible, it is important to put yourself in the hands of professionals who master these new advances.

Returning to positioning, to implement an effective SEO strategy, it is best to put yourself in the hands of a great SEO agency , who are the ones who truly know all these systems.

AI will also offer improvements in processes such as segmentation and personalization of audiences . By using these systems, we can better analyze user behavior and preferences. The direct consequence of this is the option of designing campaigns better targeted to the target audience.

Ultimately, tools like ChatGPT or Bard, and others that are emerging, should not be seen as enemies of positioning, but as allies to optimize data collection, gain efficiency in marketing campaigns, boost return on investment and apply faster actions adapted to user behavior in real time.