Google announces a new era for advertising by introducing AI into its tools

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Artificial intelligence is transforming the advertising and marketing sector , and Google knows it. For this reason, the international company has decided to invest in AI and use it in some of its tools .

AI in Google Ads
Google says that artificial intelligence is essential for Google Ads and can help advertisers make the most of their time and investments . Now, the company is introducing another feature that AI will perform in Google Ads.

The new conversational experience is coming to this tool, which will use natural language and is designed to speed up the creation of campaigns , as well as simplify ads on the Search Engine , combining the know-how of Google clients with AI.

For this to be possible, brands and companies will have to select a home page on the website and Google's AI will be in charge of summarizing it . With this information, this Google AI will be able to generate keywords, headlines, descriptions, images and even other content relevant to the brand.

Automatically created elements (ACA)
ACAs began to be implemented in 2022 on Google, where in Search Engine ads , brands and companies can use content from existing home pages and ads to generate headlines and descriptions .

Now, with the arrival of artificial intelligence, these automatically generated elements will be improved with the aim of creating and adapting search engine ads more effectively based on the context of the queries .

One of the examples that Google has presented to show the improvement of its ACA tool with AI is that, if someone searches in this case for “dry and sensitive skin care”, artificial intelligence will be able to use content from that company or brand’s page to generate a new headline that better adapts to the query they have made . In this one, for example, Google would adapt this query to “relief for dry and sensitive skin”, thus giving more relevance to the ads without deviating from the brand’s narrative.

Performance Max and AI
With the aim of boosting brand growth through its tools and with the help of AI, Google has decided to apply these new technologies to Performance Max to improve campaigns.

Generative AI will make it easier to create custom assets and scale them in just a few clicks with Performance Max . All you need to do is define a website and AI will do its thing: it will start learning about your brand, offering texts and other assets relevant to your campaign. It can also suggest new, uniquely generated images for greater impact.

Another new feature that will be seen in Performance Max thanks to AI is that it will make it easier for brands and companies to increase revenue from their customers , both existing and new, thanks to the improvement in their objective of attracting new customers.

Create creative images with AI
We have already seen many AI tools for creating images . Now, Google has decided to use this new technology to generate creative images as well .

It stands to reason that businesses that present a website with quality graphic material tend to get better results and more purchases . That's why the company has decided to use AI to improve its images through its new Product Studio .

This gadget puts generative AI capabilities within reach of businesses regardless of size , offering the following:

Generate custom product scenes: New artwork can be created in line hong kong number screening with marketing needs, tailored to each season, specific campaigns, or simply to experiment. For example, a skincare company could advertise a special seasonal version by asking the AI ​​for an image of the product “surrounded by peaches, with a background of tropical plants.”
Remove distracting backgrounds: Want a product image with a simple white background? With Product Studio, a complex background can be removed in no time .
Increasing resolution: It is also possible to improve the quality of small or low-resolution images without having to take new photos of the product.
Advertising on Google made easier
Artificial intelligence is all about advantages for brands and businesses, and the company has introduced Merchant Center Next , a simplified version of the Merchant Center platform designed to help small businesses get started in online sales, find customers and develop their businesses .

Google has made it easier to set up a product feed so that it is automatically populated with information that can be extracted from your website.

Another new feature that the company is introducing is that, in order to provide a simpler answer to merchants' questions about their results, Google has placed all the reports in one place, within a "Performance" tab .

In this tab, merchants will be able to see which are the company's best-selling products and even how customers interact with their local business through tools such as Google Search or Maps .