Product Marketing Life [podcast]: Marcus Andrews

[Jahangir655]

Looking to learn about narrative design? Then you landed on the right pod. We caught up with HubSpot's Principal Product Marketing Manager, Marcus Andrews, about what narrative design is, why people should be adopting it, and how PMMs can actually go about implementing a narrative design approach.

Hi everyone, and welcome back to the Product Marketing Life podcast, which is brought to you by Product Marketing Alliance. My name’s Bryony Pearce and I’m the Content Manager here at PMA. This week’s pod’s sponsored by Product Marketing World. For those of you who haven’t gotten out to one of their events yet, Product Marketing World runs product marketing Summits all over the world. In each city, they unite 100s of product marketers and put together line-ups including speakers from companies like Google, Uber, Twitter and Yahoo, to name just a few. To see if they’re coming to a city near you, head over to their site, productmarketingworld.com.

As part of this series, we’re connecting with product marketers all over the world about topics they’re super passionate about, and in this episode, we’ll be speaking to Marcus Andrews, a Principal Product Marketing Manager over at Hubspot, about narrative design. Marcus has been at Hubspot since July 2015 and before that, he spent just under four years at Google holding Go-to-Market roles. Anyway, I’ll let Marcus go into a bit more detail on that but for now, thanks for joining us and welcome to the show, Marcus!

Yeah, so I've been in HubSpot for almost five years now and have launched bosnia and herzegovina telegram number products across our entire product line product suite. Two years ago, I launched Service Hub, which is a really big product where I put a lot of this whole narrative design, strategic narrative development to work. So I've been here for a while working on product marketing the entire time before that I was at Google, like you said, where I worked on the go-to-market team rolling out AdWords products, YouTube products, it was just great experience. And before that, I was at the startup Wildfire, which was a social media marketing software company in Redwood City, California that was acquired by Google.

So I've been working in MarTech for seven or eight years now and been in go-to-market roles or product marketing roles the entire time. And I love it. It's really a good alignment of my skill set and something I'm really passionate about. So yeah, that is me. I'm located in Boston. And yeah, I love the Product Marketing Alliance. I think it's an awesome community and so I'm pumped to be on the podcast today.