Buyer persona profiles help marketers better understand their customers (potential and current) and discover what motivates them to choose one option over another.
Every aspect of marketing can benefit from buyer persona characteristics: email, digital, content, and social. But how exactly do marketers use this information?
Better customer segmentation: “Marketing to everyone” is not good for business. Ideal customers can provide essential details that will boost your marketing strategy and attract more qualified potential buyers.
Personalized brand experience: With a deeper understanding of potential customers’ pain points, marketers can create more targeted messages, deliver content more efficiently, and personalize offers.
Identify the highest quality leads: Content creation is just the tip of the marketing iceberg. Distribution and reach are equally important. Your buyer persona profile should also mention where they “hang out,” so you know which channels and platforms to target with specific content.
Cross-marketing alignment: To maintain alignment across marketing teams, marketers can always review buyer persona profiles to ensure they are meeting consumer needs.
Create a buyer persona template
Before gathering information, it's important to define what characteristics the buyer persona profile (also known as the buyer persona template) should have. From demographics to values, every piece of the puzzle will help marketers get a clearer idea of the "ideal" consumer.
Characteristics of the buyer persona
At first, marketers give their buyer persona a name and an imaginary avatar (photo) and then fill in the following details:
Demography
Basic data that should be included in the buyer persona profile.
Age/Gender (try to be as accurate as possible, as it will help the writing and design teams italy mobile number example use the correct language and style)
Income level (including annual income)
Location (urban/suburbs or city/country)
Familiar status (especially important for B2C brand consumers)
Education level (especially important for content marketing teams)
Professional status
Both B2B and B2C companies should pay attention to this part, as they often have to determine whether they are targeting decision makers or actual users of products and services.
Position and level (managers, professionals, specialists, etc.)
Industry
Psychography
Psychographics are about people's values, views, and goals. It's an important part of a profile, as users increasingly insist that companies share their values, express their opinions, and join global conversations.