This is our third installment on content generation in which Bruno Migliorini ( Production Manager of AMO GROWTH ) and Diego Noriega talk about generating value through graphic and audiovisual content.
Self-promotion
Self-promotion is a word that is quite subjective… I think that self-promotion is more a case of someone having a commercial spirit or excessive self-reference. I think we are seeing it from a study based onv switzerland email address who is offering the content and not from the audience…
"IF THE CONTENT IS OF INTEREST TO THE AUDIENCE, IT DOES NOT HAVE TO BE CONSIDERED SELF-PROMOTION."
Of course you can be relatable or you can put yourself in the first person once you are posting…Do you consider this self-promotion? Not as long as it is of interest to your audience…
“Those of us who are publishing are vain..” I do not agree at all…
Once you search for a person's name, the first thing that comes up on Google is your Linkedin profile, so it's not about vanity, it's about informing, it's about not leaving empty a place that a market may be needing and not wasting an opportunity to offer visibility, to offer knowledge and content that you already have... There is always a balance, but I don't think it's vanity and I don't think it's self-promotion.
What is self-promotion and how do we know when we are falling into this category?
We searched the word self-promotion on Google and found the exact definition: “Excessive and public praise of oneself or one’s things.”
The key word here is moderation. If you talk about your properties, your clothes or your house, it may be self-promotion, because in reality you are not generating anything of value, but if we talk about our knowledge under the concept of sharing, it is content that is useful and functional.
The idea is to know very well to what extent it is valuable content and when it crosses the limits of ego and vanity.
For Diego and Bruno, if you have a clear purpose, you seek to inform or make something known to the audience and you aim to communicate, you do not cross those boundaries. However, it is almost impossible not to think about it because you are always talking about yourself, about your knowledge or what you know how to do, but the reality is that it is a subjective thought from each member of your audience.