While this may sound simple, finding new ways to acquire customers in the crowded SaaS industry can be a huge challenge.
This is where SaaS conversion funnel optimization can help you develop your SaaS business quickly. However, the conversion funnel is often misunderstood and confused with the sales funnel sometimes.
That's why it's important to break it down into stages. This way, list of phone numbers in philippines you can figure out what data to keep an eye on and what you should optimize from your existing sales processes to get better conversions.
Awareness: This is the stage where customers are just getting to know your brand.
Engagement: This part of the funnel is where you attract leads into your acquisition funnel, educate them, and provide a resource.
Exploration: This is the final phase in the acquisition process before leads become customers.
Retention: This is the post-conversion phase where leads have already become customers and the goal is to retain them so they continue to be paying customers.
Importance of a SaaS Conversion Funnel
Customers encounter different touchpoints along the path to purchase, and the way you deliver content, ads, and other brand communications to your audience impacts how those prospects convert.
You will often find that no matter how large or effective your business is, there is at least one location that is a barrier in your customer acquisition funnel.
Obstacles represent concerns your target customer base may have about purchasing your SaaS. When it comes to technical conversions, it is extremely important to address these objections and resolve them at the appropriate touchpoint in the funnel.