With an aggressive marketing strategy and a wide range of offers, the company has already announced a significant increase in investments compared to previous years. Expectations are high, and the company promises to chinese overseas africa database offer consumers a unique experience, with attractive discounts, free shipping, discount coupons and special payment conditions through Mercado Pago.
How to increase sales on Black Friday 2024: Practical tips and effective strategies
This year, Mercado Livre is increasing its marketing investments for Black Friday by 50% compared to 2023.
In terms of values, the company is allocating R$40 million exclusively for discount coupons, while Mercado Pago, a financial platform integrated with e-commerce, is adding another R$15 million to guarantee promotions and exclusive payment conditions.
This increase in promotional actions reflects the company's objective of attracting even more consumers and retaining those who already use the platform.
Black Friday 2024 will be marked by campaigns that promise discounts of up to 70% on thousands of products, special coupons for frequent users, and exclusive offers for customers who use Mercado Pago, both for purchases paid in installments on credit cards and for payments with available balance or credit lines from the platform itself.
To reach an even larger audience, the company will also invest heavily in digital advertising, with a presence on social networks, sponsored videos and specific campaigns aimed at mobile devices.
Logistics and fast deliveries
Another key point in the strategy for Black Friday 2024 is strengthening logistics. The company has already consolidated its position as one of the leaders in Brazil in terms of delivery speed, and for this year, it is prepared to ensure that most purchases made during Black Friday arrive within two business days.
This is possible thanks to the company's robust infrastructure, which has 10 distribution centers spread across Brazil, in addition to a fleet of planes and thousands of agencies that serve as collection and exchange points.
Fast delivery is one of Mercado Livre’s biggest competitive advantages, and the company is continually working to ensure that the process is increasingly efficient. In 2024, the company expanded its operations to serve more cities across Brazil, promising fast deliveries even in remote regions.