If your company blog lacks organic visibility and has few traces of your target audience, you will undoubtedly be looking for ideas on how to attract them.
Unfortunately, many online resources suggest random and often fruitless ways to find blog ideas, such as exploring social media and comments, sending out surveys, and even using topic generators.
However, the main disadvantage of these methods is the lack of data demonstrating the general interest of the audience, which only leads to impressions that do not follow a system.
How do you know if the topics you've chosen are capable of attracting and connecting with a large enough portion of your target audience?
One thing is certain: researching topics for your blog requires strategy.
Let’s jump right into the complete workflow required to create a content plan for your company blog, using a strategic, data-driven approach.
How to find topics and ideas for blog posts?
Step 1: Outline your blog strategy.
Step 2: Identify your core themes.
Step 3: Expand your list of topics.
Step 4: Filter and group your topics.
Step 5: Identify potential headlines.
Step 6: Prioritize topics based on your goals.
Step 1: Outline your blog strategy
A documented strategy comes first, here are the steps you need to take to define your blog's strategy.
If you already have a comprehensive strategy for this purpose, as well as people and goals, you can skip directly to Step 2 to identify the core themes.
Determine the purpose of your company blog
Discovering a purpose will help you set clear goals for all of your blog content.
Ask yourself:
Why do you need a blog?
What area of your business are you trying to improve?
What do you hope your audience will do after reading your sample cell phone number in philippines content?
Consider how your blog content will fit into your overall content strategy, and in turn, what type of content people expect to find depending on what stage of the consumer journey they are in when they visit.
The purpose of your blog should be:
Attract qualified traffic.
Generate leads.
Get conversions.
Educate users about your product.
Once you've identified your stage and purpose, you'll need to better understand which topics fit best and which might be better suited for other pages.
According to CMI, 31% of B2B and B2C content professionals consider blog posts to be the best type of content for building brand awareness.
Hubspot also points out that B2B professionals who blog get 67% more leads than those who don't, so it's important to consider the potential that a blog can have within your overall marketing mix.