AUTOMATION OF ROUTINE OPERATIONS

[rakib432]

The number of unique ads in the accounts of large advertisers reaches hundreds of thousands. Auction pricing in the paid search channel implies constant changes in rates, and effective management of advertising campaigns requires optimization of settings in real time. AdTech and automation of routine operations is not a new trend, but it is e updated 2024 mobile phone number data xtremely relevant in the current realities to maintain efficiency while reducing budgets.

We recommend

Test and implement bid management systems, ad generation (if applicable), use the capabilities of advertising platforms automation, using a data-driven approach. The freed-up resources will be more effectively directed to strategic tasks: differentiating the brand from competitors, forming a USP, developing relevant communications.



5) PERSONALIZATION AND USE OF FIRST PARTY DATA IN ADVERTISING CAMPAIGNS

Personalization in advertising has been a long-term trend for the last few years. Personalization is often based on user behavioral characteristics on the site and CRM data (social demographics, purchase history). Using this data in advertising campaigns allows you to significantly increase ROAS.

We recommend

Pay more attention to campaigns based on first-party data. Deep segmentation of CRM data, identification of audience portraits and user behavior patterns will help to more accurately hit the needs of consumers. Within the Paid Search channel, we recommend prioritizing retargeting campaigns for different audience segments, testing hypotheses obtained through analysis of CRM data, adjusting rates for audiences that have completed the necessary chains of micro-conversions to the site.