Instagram is testing a new collaborative stories feature that allows afghanistan email list users to create stories for their friends. How the feature works is that when users create a Story, they can choose to share it with their friends' Stories instead of their own. Users can choose from a menu which friends they want to share with and send it to them as a message. Friends can then view the story and choose to add it to their public story feed. If they share the story, the original creator's username will appear on the story, identifying them as the story's creator.
Our take: Instagram’s new “Friend Stories” tool appears to be an innovative way for individuals and brands to collaborate on content. User-generated content (UGC) is compelling but often difficult to acquire organically.
This new format streamlines the process by solving brand content creation and management challenges. Now, brands can encourage fans to create branded content and easily submit it for review and possible retweet—with complete control over what content is shared on their behalf.
While it might seem a little unusual at first, the idea aligns well with Instagram’s focus on sharing and engagement. We expect innovative brands will find creative ways to leverage this tool to capture more UGC and drive authentic connections through collaborative storytelling.
Share Instagram profile via Stories
Instagram is testing the ability to share profiles using clickable links in Instagram Stories.