But there is more.
And this is what makes it different, because you can follow specific topics that interest you or a specific hashtag.
This option is especially important for Twitter.
It has a gentle learning curve, so don't delay in using it wisely and improving the results of your social media strategy.
Social Mention
Social Mention is a simple tool that gives you information about who mentions you, when and where.
It will be of great help to you when talking to new zealand business email list those people who have talked about you and, therefore, it is also essential to detect the beginnings of a possible reputation crisis on the networks.
The important contribution that Social Mention makes is that it tells you the sentiment behind the mention of you.
This section is probably the most important when it comes to discussing the best tools to help you improve your social media strategy.
Because, as you know, if you don't measure, you can't improve, and so we're going to measure.
Google Analytics
I know we always talk about Google Analytics , but we can't do without it.
It gives you information about how much traffic social networks bring to your website and the weight they have compared to other sources of origin.
This helps you decide which social network you are most interested in being on and whether the efforts you put into each one are proportional to the results you achieve.
Social Media Strategy - Google Analytics
9.- Native social media tools
Are you clear about the main social networks in which your business should be present?
Some of them have very good insight analytics and you will not need external tools to analyze your results and, thus, you can improve your Social Media strategy.
Facebook, Twitter, LinkedIn and Pinterest have done a pretty good job of analyzing them.
In my opinion, LinkedIn should perhaps go into more detail and depth, but if you analyse the month that ended just in the first days of the following month, it will be easier for you to draw strategic conclusions.