What is lead generation?

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Lead generation strategy is the combination of marketing activities designed to increase a potential customer's interest in the brand, nurturing them until they become a convert. The main objective is to capture prospects as soon as possible once they are inside our sales funnel.

Lead generation marketing campaigns collect information about the audience , their interactions and their interests to pass it on at the right time to the sales team for closing. This information is also used to create an ideal customer profile , which will be used to search for and identify other similar potential customers.

Key components of a lead generation strategy
The lead generation strategy focuses on the Desire and Action parts of the AIDA model. That is, converting someone's interest in the brand into a desire for the product or solution we offer and its sale.

The seven keys to a lead generation strategy are:

1.- Establish a lead capture model
Without a strategic lead capture plan, it is difficult to move prospects who are in our sales funnel. The most important part of this plan is the web form through which we collect data from landing page visitors.

2.- Develop your hook offers
We need to offer a lead magnet to our audience in exchange for collecting their emails, phone numbers, or contact information. The offer is usually downloadable content or a digital tool, such as demos, whitepapers, e-books, coupons, discounts, or other exclusive, time-limited offers.

3.- Optimize Landing Pages
Landing pages serve as a landing strip for our ads and calls to action. From there, we must ensure that their design favors our flow by minimizing distractions and providing a clear and incentivized path.

4.- Take advantage of social networks
By using the paid and organic tools offered by social networks, we can promote our offers or brand by obligatorily including a call to action in all our publications and advertisements.

5.- Use marketing automation
Automated workflows help us create processes to expand our reach. They also help us track and evaluate the effectiveness and performance of our lead generation campaigns.

6.-Develop a lead score system
Lead scoring systems are very important to prioritize our list of potential clients based on the depth and quality of their interactions.

7.- Use remarketing
Remarketing allows us to maintain contact with website visitors and draw their attention to the brand elsewhere on the Internet. Remarketing is a great way to regain the attention of leads, launch an irresistible offer and collect their information to transform them into customers .

Important metrics of lead generation strategy
Lead generation strategies are different for every company, and the KPIs they use to measure success vary. However, there are some general metrics that help evaluate their effectiveness:

* Number of leads

* Conversion rate

* Total value of the lead

* Customer Acquisition Cost (CAC)

* Sales closures

* Average response time from potential customers

* Click-through rate (CTR)

* The ratio of MQL to SQL

Types of leads
You can group leads into different categories based on their interactions and france mobile phone number list where they are in the sales funnel.

* Marketing Qualified Lead (MQL) : These contacts interact with our content, but are still at the top of the funnel and not ready to be contacted by the sales team.

* Sales Qualified Lead (SQL): These contacts interact in ways that indicate their interest in trying or purchasing your product or service, such as signing up for a demo or viewing a pricing page.

* Product Qualified Lead (PQL) : These contacts have tried a free demo or a light version of your products. They take actions that show their interest in paying for the product, such as fitting into usage patterns aligned with those of your current customers.

What is the main difference between demand generation and lead generation?
The key difference between demand generation and lead generation is that demand generation happens at the top of the sales funnel when you grab your audience’s attention and generate interest in your products or services. In contrast, lead generation focuses on collecting information from interested prospects in order to convert them into customers.

How to combine demand generatio