The results through Inbound Marketing are cumulative and evolve progressively over time: the longer the project, the better the overall result and also by period.
Knowing this is important to emphasize that, as a rule, the results through this Digital Marketing strategy are not immediate. If we think about it, except when there is an abundance of resources taiwan telephone number in a single period, practically no Online or Offline Marketing tactic is so immediate. Making an analogy with athletics: we are not running the 100 meter dash, but rather a marathon.
Research by major Inbound Marketing players states that the standard period varies from six to nine months after the implementation of the project. For HubSpot , it would be seven months. Before you define what your “D-Day” for break-even will be , there are a few things you need to consider.
What is success to you?
What does your company consider as a result? New contacts? Qualified leads? Website traffic? Confirmed sales? Return on investment (ROI)? It is necessary to define KPIs (Key Performance Indicators) to measure them from day one, with a “snapshot” of the zero moment to compare with the evolution of the project.
According to data from HubSpot , in seven months, 93% of companies improve considerably in attraction metrics (traffic), 83.9% improve in conversion (leads) and 49.7% increase sales – this number rises to 63.3% in a year of project.
Sales cycle
From the moment a customer first considers your company , product or service, to the moment they make a purchase, how long does it usually take you to sell something? If this sales cycle is long, the results in the final phase of the funnel will also take longer to appear.
Furthermore, it is important to pay attention to all phases of the project. There is no point in increasing traffic and the number of leads considerably over time if this contact does not receive due attention in terms of nurturing and sales – the final result (revenue) depends directly on the entire process.
Commitment
Your company's commitment is also essential to the result. In Inbound Marketing projects, the client and agency are jointly responsible for the success (or failure) of the strategy .
Content approval processes, lead qualification and campaign analysis are essential, as is the willingness to open data, combine inbound with other marketing initiatives, share knowledge about consumers and change marketing and sales procedures that are often already well-rooted within the company.