Webinars fit perfectly with your Inbound Marketing strategy because, as you well know, the central focus of this methodology is to create useful and relevant content for your audience and these webinars are a different way of sharing this content.
This form of communication is an all-access pass to your experience, knowledge, and history. Both established and new customers become part of your company’s journey, a sort of behind-the-scenes VIP pass. Traditional marketing is a one-way conversation: the salesperson speaks “to” the potential customer. Whereas inbound marketing is an invitation to a two-way dialogue, where you can not only communicate with your customers, but they can also respond to you, generating a conversation with them.
By publishing the right content in the right place, webinar communication with your audience becomes relevant and useful, not intrusive. Inbound equals interaction, and even more so if you have good content marketing .
The positive impact of inbound on your digital marketing strategy is that instead of the old outbound marketing methods of buying ads, email lists, and searching for potential customers, inbound marketing focuses on creating quality content that attracts people to your company and product, where they voluntarily want to be.
Inbound marketing, on the other hand, helps you work smarter with your money than traditional marketing. Whether your company is big or small, inbound is 10 times more effective at increasing:
Website traffic.
Sales.
Lead generation .
Customer loyalty.
By aligning the content you publish with your customer’s interests and needs, you will naturally drive traffic to your website/business where you can convince them to make the purchase, close the deal, and clinics email list satisfy them over an extended period of time, which means delighting.
Before talking about webinar sales in your inbound marketing strategy, we think it's a good idea for you to know the formats of webinars.
Broadly speaking, there are three types of webinar formats used by marketers:
Live Webinars
As the name suggests, live webinars are those where you are talking to your audience in real time.
This is the most common format used by businesses, not only because it is easier to set up, but it also helps to establish rapport and credibility with your audience quickly. On the other hand, the downside of using live webinars is that it is prone to technical issues.
No matter how much you test your presentation slides and the product you're going to show, there's always a chance that something will go wrong during the entire presentation (such as problems with the Internet connection).