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Even if you’re not a website-building guru, there are some simple ways to ensure your users have the best possible experience when they come to your site. These are brought to you courtesy of Inboundio, Digital Gov, and Hub Spot.
Website user experience is the overall feeling users get when visiting a website. This includes speed, design, navigation, and how easy it is to find what they’re looking for. A great user experience encourages visitors to stay longer on your site and come back more often. It also helps you build trust with them, which can lead to more conversions. The key to a great user experience is to design your website with users in mind.
10 Ways You Can Improve Your Website User Experience
1. Check Your Loading Times
Nothing is more frustrating than waiting for a website to load, particularly in a world where users expect instant access. If you have a lot of dense images, motion .gifs, or videos on your site, that can turn your hare into a tortoise. Visit your site, and if it isn’t loading quickly enough, get rid of some of the bigger drags on speed. Your users will thank you.
What is your website loading time?
A website loading time is the amount of time it takes for a page to fully display all elements. This includes images, videos, text, and other content. It’s important to keep your loading times as short as possible since longer load times can lead to decreased user engagement and conversions.
2. Track What Your Users Do
There are programs out there, like Crazy Egg, which view what your users do when they come to your site. These programs record, and tell you what happens so that you know which parts of your site are the most popular. If 80 per cent of your traffic is showing up to watch your videos, then it’s important to make sure that page is regularly updated and user-friendly.