As you might imagine, the lower the complaint rate, the better. To summarize, the traditional definition of FBL is a mechanism by which an Internet Service Provider (ISP) reports user complaints based on when a user clicks the Spam or Junk button when they receive an email in their inbox. In this regard, what is an acceptable spam complaint rate? A complaint rate of 0.2% or less is considered good , as it indicates that most of the emails sent are of interest to the contact list. Feedback Loop: Spam ComplaintsSome ISPs (Gmail, Hotmail, Yahoo, AOL, among others) provide complaint reports to senders through a feedback loop called Feedback Loop (FBL), as mentioned above. If you wish to read more technical information about this type of Feedback Loop, you can find it on the following web page. In MDirector , in our graphical interface, in the statistics panel, you can easily find and know which FBLs your campaign or shipment received.
Why do ISPs share this information? Email Marketing MetricsISPs provide this valuable information to senders to help them improve their email programs and thus remove from their student phone number list lists those users or email recipients who do not wish to receive their messages or newsletters . Therefore, never ignore your complaint ratio or FBL. It is also a valuable metric that allows you to see if your databases have the necessary validation and hygiene. Cleaning your database periodically will help you improve the performance of your Email Marketing campaigns, so you should not neglect this task. What should you do with spam complaints once they have been received by your recipients? Spam Score in MDirectorWhen receiving spam complaints, there are two important recommendations to handle them properly: 1.- Make sure to remove from your list the subscribers who have complained The first thing to do when you receive spam complaints is to delete the complaining subscribers.