5 tools to optimize the conversion funnel in industrial companies

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1. Identify your business objectives: without them, conversion funnels do not exist
This is the first essential step for your funnel and without it you cannot apply the methodology. We will need to set business and marketing objectives: web traffic, lead capture, qualified leads, sales opportunities and number of clients.

You may be interested in: How to capture contacts from an industrial sector website
How do I set goals? With conversion ratios : an almost magical percentage that will define the number of users needed in each phase to get clients. A conversion ratio is the metric that indicates the percentage of leads that perform an action within the funnel.

Example:

A conversion funnel is defined by the following steps: Visits, Leads, Qualified Leads, belgium email list Opportunities and Clients. The offline channel works well and generates a lot of web traffic, but you are not able to generate sales opportunities through your website. Out of every 1000 visits you get only 5 leads and none of those contacts become a sale.

The conversion rate of visits to leads is then 0.5%.



CONVERSION RATIO FORMULA : Leads x 100% / Visits

5 x 100% / 1000 = 0.5%



In this case, the problem is not in generating visits, but in converting leads and clients. So, you need to analyze the landing pages, forms or calls to action to take actions that improve the conversion rate.

Do you need to learn more about sales funnels? Then follow this link

2. The web as a conversion machine
The main tool for generating conversions is your website, and it must be prepared to convert visitors into leads. We often find websites that are aesthetically beautiful but lack functionality as a sales tool. Don't make that mistake! Aesthetics and functionality must go hand in hand.

When commissioning your website design, keep in mind that it should be a living, changing tool, with the ability to adapt to your business model. You should be able to easily create new pages or forms… and don't forget a good blog!


3. Software that helps you optimize your conversion funnel
If you already have your business's digital objectives, the marketing and sales infrastructure to serve leads, and you know the principles of Inbound Marketing , it's time to choose a software that makes analytics and management easier for you.



Inbound-marketing-free-guide

Is your landing page not working? Follow these tips to get a perfect landing page

3.1. Conversion funnel in Google Analytics
On this platform you can analyze and define each of the steps in your conversion process. You will have information on each conversion and how many have abandoned your site on each of the pages.

The setup can be a bit tedious and you have to do all the development of landing pages, forms and calls to action from your own website. To see the funnel graph you must access Conversions > Conversion funnel graph once the setup is done.



analytics



3.2. Conversion funnel in HubSpot
We can't lie that this is one of our favorite softwares. Not only does it allow you to generate all the steps of a conversion funnel, but it also allows you to know all the analytics behind your objectives. It is a very powerful and intuitive software that offers educational resources so you can train yourself in Inbound Marketing.

It has a very complete marketing panel, where you can see the evolution of your acquisition and conversion actions.



hubspot dashboard


HubSpot is a complete online marketing and sales suite that allows you to create landing pages, forms, CTAs (calls to action), automated emails, pop-ups, smart lists, and much more. Plus, it comes with its own CRM so you can control your marketing and sales actions from a single software.

hubspot_blog-2 guide



3.3. Conversion funnel in Markitude
This tool allows you to carry out marketing automation actions that will help you plan each phase of your funnel and increase conversion. Focused on automation, it allows you to carry out complete email marketing campaigns aimed at nurturing leads.