5 keys to an Inbound Marketing strategy

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You have probably heard about Inbound Marketing or Attraction Marketing many times. In our post What is Inbound Marketing? we explained that Inbound Marketing is a set of non-intrusive Marketing techniques that aim to capture leads and convert them into customers, through the generation of valuable content and through a mix of Digital Marketing actions such as SEO, SEM, Content Marketing, dissemination on social networks, Blog, Email Marketing and web analytics. All this combination with the final guatemala mobile phone number list objective of generating sales, loyalty and business growth.

The 5 main keys to an Inbound Marketing strategy
As we have said, Inbound Marketing is mainly based on the generation of valuable content for the prospect. However, Inbound does not live on content alone. It is essential that this content is positioned correctly so that the prospect can find it when they need it. That is why it is so important to take these 5 keys into account within your Inbound Marketing strategy .

Content creation:
Content should be created based on the information needs of a potential customer. Of course, this content should be related to the B2B services or solutions your company offers.

These contents must be attractive to the buyer persona and, of course, meet what the prospect is looking for. For content to be valuable, it must resolve the questions and needs of customers. When we talk about content, we are not only referring to text, but also to landing pages, videos, podcasts, webinars, etc.

Diffusion and viralization:
Social media is an ideal space for the dissemination and viralization of content in an Inbound Marketing strategy . We communicate and interact directly with our target group, whether prospects or clients. We must take advantage of the ease of disseminating messages on social media, getting users or other companies to share our content. The main social networks related to the B2B sector are LinkedIn and Twitter.

Personalization :
Personalization is key within an Inbound strategy . It is essential to understand that people go through different stages in their purchasing journey as they interact with your company. Each stage requires different marketing actions and specific content. The more knowledge we have about prospects, the more opportunity we will have to personalize the messages and content they receive.