Above we have considered the most popular techniques from the psychology of marketing and sales. Now we will analyze how to use these methods in practice so that you can build a complete and effective, well-thought-out advertising campaign.
Emotional swings
A traditional example from neurolinguistic programming. It can often be seen in the relationships between a man and a woman: today the lady loves her chosen one immensely, and tomorrow sends him to the four winds. Such emotional swing provokes a hormonal surge, due to which the attraction to the object sometimes becomes simply irresistible. This technique has found its application in marketing.
In the case of thoughtful (non-aggressive) promotion, this tool is used to enhance the perception of the product's advantages compared to its analogues. The most Reason to Choose Our Database Service common emotional reactions that have a hormonal basis and cause the effect of attraction:
anger;
pleasure;
excitement;
joy;
fear.
5S Strategy
This technique is more related to the topic of including certain emotional triggers. If you manage to use them, then the advertising campaign is guaranteed to attract customers. Choose the appropriate angle and use it in your creatives:
Fear . When you manage to evoke this feeling in the consumer, you need to offer him a means of overcoming it.
Sexual intercourse. The client needs to be aroused, but it is necessary to remain within the bounds of morality and the law.
Celebrity . The advertising message involves a celebrity, she offers the product, uses it. At the same time, the presence can even be fake. This allows to increase trust in the product and the brand.
Laughter . Promotes a good mood, and therefore, the client's ability to complete a transaction.
Sensation . The creative may contain a reference to important news, which is used to attract attention and subsequently promote the product.
Strategies of psychological influence in marketing