The Public-Idées co-registration tool offers a novelty in that it takes into account the profile and content of the publisher sites participating in the campaign. the theme, and from there the advertiser chooses the publishers that most identify with its offer and its audience. This is what allows for the increase in acceptance rates (optin) by Internet users.
Gildas Duchesne, Country Manager Spain at Public-Idées chinese overseas america number data comments: “Co-registration campaigns are increasing significantly for our advertisers, particularly for newsletter or club subscription campaigns. In addition, innovative features provide advertisers with databases for their marketing strategy with much higher conversion rates than those usually seen when buying or renting a file or list.”
In just three years, the e-marketing consultancy has become one of the leading French platforms in a market characterised by strong competition. Since its inception, it has managed to work with more than 300 clients and 15,000 affiliates, with several campaigns in the Spanish market for the main advertisers and advertising agencies, some of them exclusive, such as GoVolo, the leading airline ticket sales agency in France.