Great Ephemeral Content Is Interactive Compared to other types of advertisement, ephemeral content enables users to connect with brands on a more personal level. Image Source: Instagram The following are some of the most successful engagement-boosting ephemeral advertising strategies: Using branded filters, geo-filters, and other methods to encourage user-generated content. Well-known influencers and celebrities will often use a filter that takes their fancy when creating their stories, and users following them will do that too.
You may ask viewers for their thoughts or invite them to submit questions by using argentina phone number data surveys and Q&As. The user is more than encouraged to submit their answers or questions, especially if the request comes from an influencer or celebrity. Again, the FOMO idea comes into play, and users will happily submit questions and answers to their favorite celebrities in the hope of acknowledgment. You can engage with your viewers in real-time by using live-streaming videos.
on the chance to see a favorite celebrity talking live draws people in. Instagram also notifies users when people they’re following go live even if they aren’t using the app, meaning more people are drawn towards the ephemeral content. To get more exposure, you can tag other users and locations. Some influencers and celebrities choose to host an “Instagram live” together to generate even more views, not to mention the subsequent followers each account will receive during and after.