Today, telemarketing specialists know many techniques and technologies that allow them to effectively sell remotely. Each approach has its advantages and disadvantages. However, if a company is using telemarketing for the first time, its specialists are best off choosing the following methods:
A technique called "Proposed Alternative"
It is based on the fact that buyers are irritated by the lack of a choice of behavior. There is no product range – as a rule, calls are made to sell one thing through telemarketing. The same applies to consultations, delivery arrangements and everything else. Providing the listener with a certain choice of actions (other than refusal) has an attractive effect on him.
Telemarketing techniques
Technique "I am from your friend"
It allows you to awaken loyalty why choose vk database in a person, and sometimes even interest in continuing the conversation. The method consists of including in the conversation a message that a manager was sent to the subscriber by his acquaintance, friend. It is important to understand: this should not be fiction. You can search in the public domain for past projects or requests, purchases, customer reviews, find contacts related to the advertiser.
Micro-da technique
Based on knowledge of human psychology. According to research, if a client has already answered the caller "yes" once or several times, he is more likely to do so at the decisive moment. For example, agree to a purchase. To use this method, the operator needs to start the dialogue with several non-binding, easy questions that can be answered without thinking. By agreeing with the manager several times in a row, a person can subconsciously tune in to the same wave with him and make a deal.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153324
Requirements for employees of the telemarketing department
One of the foundations of successful sales via telemarketing is the professionalism of operators. For them, technical savvy in their field, the ability to sell effectively, a high communication culture, and a suitable personality type (excellent self-control, self-confidence, quick thinking) are equally important. Let's look more specifically at the basic skills that a good telemarketing specialist should have:
Orientation in the work of CRM systems. Business automation systems are used everywhere today. Almost all work processes are carried out with their help - communication with clients, monitoring of work results, accounting of personnel activities. A specialist must skillfully use the extensive functionality of modern CRM systems so that the rest of the team can easily interact with him.
The ability to speak politely, delicately, clearly, confidently and clearly, and to construct sentences without hesitation or confusion. An obvious lack of confidence in one's abilities and the confused speech of a telemarketer are a strong repulsion even for interested clients.
Full awareness of the company's products. Ability to promptly, with a minimum number of interruptions, give a reliable answer to any question from the interlocutor. Presentation of information in a clear, fairly simple language understandable to a non-specialist. Ability to construct phrases taking into account the pains, features, and needs of specific interlocutors.
The ability to skillfully combine script following, spontaneity and even humor in dialogues. On the one hand, the consultant must masterfully navigate the scenarios of communication with clients in order to feel confident and act effectively. On the other hand, mechanically speaking texts is unacceptable. The specialist must fully understand the essence of the dialogue, conduct it vividly and adequately, creating the impression of