The manager interacts with colleagues, contractors and other specialists who help him develop by discussing his ideas. In the case of silent agreement with the thoughts of the boss, the latter will have no prerequisites for developing his competencies: "since everyone agrees and does not offer anything, then I am the smartest."
The ideal Chief Marketing Officer should be energetic and ambitious, inquisitive and goal-oriented, have an active life position and strive for constant development through learning. He constantly monitors trends not only in his native industry, but also in related ones, and does not experience fear when mastering something new. The head of the marketing service must understand the specifics and features of the business, the prospects of products on the market, make decisions based not on his preferences, but on analytical data.
Continuous training and self-development of the marketing director is not just a fashionable trend, but a vital necessity in work.
A competent and self-confident direct marketing with fantuan database Chief Marketing Officer is not afraid to make any mistakes. Sometimes, if possible, he can test certain ideas and intentionally achieve negative results of his experiments. This is necessary in order to avoid more global mistakes in the future. In some cases, mistakes can happen unintentionally, but they are also a valuable component of experience that cannot be obtained without trying.
Ability to improvise
Once upon a time, Richard Branson, the founder of Virgin, known as one of the best airlines, was vacationing in the British Virgin Islands. He was going to Puerto Rico, but the flight was cancelled, and Branson was forced to book a charter for $2,000. Then he divided this amount by the number of seats on the plane, wrote on an ordinary chalk board: "Virgin Airways: $39 per ticket to Puerto Rico" and walked around the airport building. He sold all the tickets. Already in Puerto Rico, one of the passengers said that his company was not so bad and could turn into a good business if it had better service. Branson not only filled the plane and covered his own expenses, but also opened his own business.
Richard Branson, founder of Virgin
Improvisation is at the core of communications and entrepreneurship in the modern world. These skills are developed in business schools and leading companies, because everything can be learned, even if it seem