How to Convert 40% of Your Traffic into Automobile Leads

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Automobile leads fuel your sales team’s success. If you’ve got great salespeople in place, more leads mean more sales. So, if you want to tank up on car sales leads for your dealership—and who doesn’t?—there’s an easy way to top off your dealership’s lead generation efforts.

How Many Automobile Leads Does Your Website Generate Now?
The average conversion rate for the automotive industry is 1.5 percent.[1] In other words, if 1,000 car shoppers visit your website, you’ll end up with 15 car sales leads. What about the other 98.5 percent?

They may come back to the website on their own or after seeing a retargeting ad. Or they may stop by the lot. But wouldn’t it be better if you could get in touch with them directly?

While the method we’ll share here won’t help you reach all of your visitors who don’t convert, it will enable you to email, call, and send direct mail to far more of them than you’re reaching now.

Instead of missing out on 98.5 percent of your traffic, you’ll be able to convert up to 40% of your website visitors into automobile leads.

How to Generate More Car Sales Leads
The secret to taking your conversion rate from 1.5 to 40 percent is website visitor identification. The power of website visitor identification solutions is that they reduce the friction presented by a lead capture form to zero.

When you generate automobile leads by asking visitors to fill out a form, every field you add makes it less likely that a visitor will complete it. That means that you have to hit that sweet spot between requiring too much information and not getting enough.

But with a website visitor identification, your visitors don’t have to fill out any brazil telemarketing data fields. Each visitor is matched with consumer data. Then, each match is sent to you.

How Website Visitor Identification Works
The best website visitor identification solutions rely on integrations with data providers to identify visitors in real-time via pixel on your site. The identification signals of your website visitors are then converted into automobile leads for your dealership, with verified names, mailing addresses, and emails.

Ideally, you’ll want to find a provider that utilizes cookie-based identification along with IP and fingerprint technologies. (That way you’re getting the best data available, and you can ignore all of those articles about how cookies are dead.)

The Benefits of Visitor Identification Platforms
Aside from the fact that you’ll get more leads (which, of course, is the biggest advantage of this sort of software), there are a number of other benefits. Each platform is different, but here are four benefits based on the LeadPost platform.

1. It’s Cost-Effective
You’re only charged $0.24 per record, which makes visitor identification one of the most affordable lead generation methods available. If the company can’t match the visitor to the necessary data, you don’t pay.

2. It Provides a Comprehensive Profile of Matched Visitors
Getting a website visitor to hand over their email address is hard enough. Getting a mailing address can be almost impossible. But a website visitor identification platform gives you all of that and more.

You can collect the following data:

phone number
automotive data
household income range
age range
education level
gender
homeowner status
length of residence range
net worth range
marital status
presence of children
3. It Integrates with the Software You Already Use
13.3% of car sales leads never find their way into your CRM for one reason or another.[2]

Whether that’s due to human error or something else, you can avoid that entirely by integrating your website visitor identification platform with your CRM so the data is sent without any additional action on the part of your team.

4. It’s Compliant with Data Privacy Rules
LeadPost only operates in the US, so international laws like the General Data Protection Regulation (GDPR) in the European Union and Canada’s Anti-Spam Legislation (CASL) aren’t applicable. And, while state-level privacy laws have emerged in the US, (e.g., the California Consumer Privacy Act), as of this writing these laws primarily require notification of data collection and usage and providing a way for users to opt out and request that their data be purged from a company’s records.

Because no personally identifiable information (PII) is passed to the end user, you aren’t required to do anything other than what you’re already doing to comply with state laws and ensure that you disclose use of third-party data collection services in your privacy policy.