Consumer Day 2021: How to increase sales on the date?

[shukla7789]

Considered the Black Friday of the first half of the year, Consumer Day 2021, which takes place on March 15, has been consolidating itself as one of the main dates for national online retail.

In the first half of March 2020 alone, e-commerce revenue reached R$3.62 million, with an average ticket of R$428. The data comes from Social Miner, a company specializing in behavioral data and big data.

The report also highlighted the main segments sought by rcs database on the date: beauty (37.66%), multi-category (22.48%) and electronics and IT (20.69%). Paraná was ranked fifth in the ranking of states with the highest sales volume, with 6.12% of the national total.

Want to take advantage of this date to increase your sales and win new customers? We bring you the main tips to boost your business, as well as suggestions to strengthen your brand in the online environment! Check it out below.


Consumer Day 2021: Tips to increase your revenue

1- Offer attractive discounts

It may seem obvious, but offering advantageous discounts to customers is the first step to increasing your sales. Many consumers wait for dates like Consumer Day to purchase a desired product. And to do so, they do research in advance in search of the best deal. Nobody likes to feel cheated, right?

According to your business and financial strategy, try to offer really significant discounts and unmissable opportunities. Create product combos or offer progressive discounts. For example: “Buy one service and get 20% off another”, “Buy one product and get 50% off the second unit”. This way, you will attract the attention of more customers, whether in person or online.

2- Present your main products with benefits

Whatever your industry, there are bound to be some products or services that stand out in your sales. How about taking a look at the main ones and offering them with special conditions? This could be through discounts, free shipping or different payment options.

Commercial dates with high appeal, such as Consumer Day, are ideal for introducing your brand to a new customer or building loyalty with old ones. Don't forget to highlight your main products!


3- Publicity is the key to success!

There’s no point in offering discounts or incredible conditions if your customers don’t find out about it, right? Whether in online or physical stores, broad advertising is what will draw the public’s attention to your business!

Invest in social media posts, storefront banners, email marketing campaigns or WhatsApp broadcast lists. This will increase your brand's visibility and help you win new customers. Remember: Just like you, many entrepreneurs will also take advantage of this date to increase their revenue!


4- Win and retain customers

Many new customers will probably come to your company for the first time on Consumer Day. Or perhaps because of the discounts, an old customer will buy a product or service from you again. In both cases, the watchword is: value the customer!