When launching a new product, the next steps include selecting packaging and names for the items being introduced. The affinity index will help you decide on this by providing information about which social group your new product is potentially more popular in.
For example, the affinity index of employees without a college degree is 176%, and of the working class – 137%. This means that your product has a higher chance of being sold to these social groups than to others.
You can go in the opposite teacher database direction, starting from a product that is already successful on the market. Research the segment of the economy that has the most sales, find out more data about these people. Their age, gender, their interests in more detail: the books they read, what music they listen to, what places they visit, in general, find as much information about their interests as possible.
For example, you have an online store of home textiles. Studying those who have purchased something from it more than twice, you find out that many of them are fans of the Marvel universe. Then you can try to launch a series of bed linen or towels with images of superheroes or place an advertisement in relevant groups on social networks.
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Website Audience Analysis
Yandex has a service called Yandex.Metrica, which calculates the affinity index of users of the required site by interests. The service is free. With its help, you can forecast and increase sales, see who visits your site most often. Leave a request in the appropriate section, and soon the affinity index will appear in the "Reports".
You can also use the Yandex.Metrica report to analyze how effective advertising is. When selecting an additional platform for placing an advertising banner, find out the data on the advertiser's website. If the interests of your target audience are in the top five on their website, then it makes sense to use the platform in question.
Important point! Please note that Yandex.Metrica data on the affinity index will be applicable in the case if the selected interest exceeds the others by 2-3 times.