LINE friends to join and then convert to revenue

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DIANA women's shoes are creating the digital influence of classic brands through Omnichat
Use Omnichat to upgrade LINE official account management, allowing brands to better understand their audiences.
In 2019, DIANA observed that customers began to resent telemarketing, resulting in poor marketing results. Relying on text messaging was expensive and not a long-term solution.

Then I started trying to use the push function of LINE, and in 2023, I upgraded the marketing function of the official LINE account through Omnichat to further focus and label my friends. It can also target only qualified audiences to communicate marketing/activity messages based on different business needs such as branches, schedules, regions, etc.

On the one hand, it effectively saves costs and allows each message to reach the right person; on the other hand, it also greatly improves the shopping guide effectiveness of marketing, providing the hong kong email list products that the audience really needs, increasing their clicks and willingness to purchase products.


Through Omnichat's LINE marketing system, you can better understand the profile and preferences of each customer
Use marketing journeys for automated social marketing to effectively drive new
In response to the digital trend of Google cookieless and third-party data being gradually restricted, DIANA proactively began to use Omnnichat to develop social automation marketing soon after the cooperation.

With the help of AM, we plan situational scripts in the form of a marketing journey to target the audience who join LINE friends for the first time, and use special offers and discount incentives to let new customers complete their first purchase. The purpose is to let new customers have a first purchase record and be posted on Target, focus, and have the opportunity to remarket rolling orders in the future.