5 tips on how to promote your store's promotion

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Do you need to promote your store's promotions, but don't know where to start? This is a very common problem among retailers, especially when there are stocked goods and it is necessary to stimulate product turnover to avoid financial losses.

This brings with it the challenge of encouraging customers to buy more, as well as choosing the most efficient communication channels to promote your business. With this in mind, we have listed in this post some tips on how to promote your store. Read on!



1. Make a plan
The first step is to plan your action. To do this, think about situations like these to outline your goals: is there a lot of stock that won't sell out or is there a special date coming up?

Depending on each objective, you will develop a specific action. For example, a clothing store needs to clear out stock from past collections or when the seasons change.

In this case, lowering prices is a good strategy to sell products. Don't facebook database to evaluate the discount percentages, and remember that every promotion must have a deadline.



2. Know your customer
The most important thing when formulating a promotion dissemination strategy is to know your target audience. This allows you to develop more efficient strategies by helping you choose the best type of promotion and communication channel.

For example, if most of your customers use social media or Google to search for information, your company needs to have a Facebook or Instagram profile, a website or be part of a marketplace.

So, find out who they are. If you already have an online profile, you can use social media to gather information about your customers—their habits and product types, the types of goods they’re looking for, and how they prefer to be notified about promotions, for example.



3. Be aware of special dates
The retail calendar is focused on special dates , but you generally have around 365 opportunities to sell more. Companies usually focus on Mother's Day, Father's Day, Christmas or New Year's to sell.

But what about innovating and taking advantage of dates that are related to your business? So, if you sell stationery products, you can take advantage of the beginning of the year to earn more.

Also take the opportunity to run holiday promotions, for Consumer Day, the company's anniversary and even the city where your physical business is located.



4. Choose the type of promotion
It is essential to know how to properly use each type of promotion. There are three main ways to advertise:

progressive: the more the customer buys, the more discount they will receive;
discount coupon: these are made by strategic partnerships that offer coupons targeted at your company;
traditional discounts: these are generally made for new product launches or to stimulate the turnover of stagnant goods.
Persuasion is a very powerful weapon when it comes to attracting and attracting the attention of customers. When implementing these promotions, invest in advertising. To do so, use phrases such as “unmissable promotion: discounts of up to X% on your purchases” or “get X% discount on each product purchased”.