Your name in front

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This doesn’t mean BuzzFeed has stopped using social to send traffic back to their site. In fact, almost all of their Twitter posts are click-baity listicles: But the common thread is that BuzzFeed doesn’t try to enforce its own goals on the channel. If Snapchat or Facebook or YouTube users want to mostly consume native content directly on those platforms without leaving their feed, then that’s where BuzzFeed will reach them. One of the obvious takeaways from all this is to tailor your content to the channel.


This has been talked about to death. A more interesting takeaway is uk email leads using these channels as branding channels rather than conversion channels. There’s nothing wrong with exclusively posting engaging content that doesn’t relate to your product. You see the Buzzfeed name every time you interact with a Buzzfeed social post. It comes up in notifications from Instagram or Facebook or Twitter or SnapChat. You see it in the feeds you spend your time in everyday.



Isn’t there tremendous value in simply putting of users every day? Isn’t this Branding 101? Who cares if you’re not talking about your product? It’s kind of greedy. You could have the attention of your target market. You could have your name show up next to content they consume EVERY day. You could be the subject of a notification they receive straight to their phone. But that’s not enough for most brands.