Organic SMM
We have important tasks ahead of us – but we are already used to this. For effective promotion in social networks in 2023 in all regions, follow the recommendations:
Social media profiles should be filled with video content, primarily short videos (like TikTok).
Allocate some funds for promotion through blogs; if possible, choose channels with a small but loyal audience.
If you haven’t been following your VKontakte group before, it’s time to put everything in its place – you won’t be able to earn much on Instagram alone now.
Try to improve the visual the benefit of using our student database component of publications, present data in graphical form and create a beautiful design.
Aim to attract more readers so that your content gets recommended more often. This way, you can effectively promote yourself without significant investments.
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4 New Approaches to Social Media Marketing in 2023
It seems that the time has come when SMM marketing is based on user actions, and not guided by methodologies:
Readers are attracted to materials that tell about ways to solve their problems.
It's easier to place orders and receive feedback via messengers.
It is better to look through a selection of individual posts on a topic of interest than to search for them by keywords.
Promotion should be organized taking into account current requests in order to evoke a response from buyers. It can be said that social networks look like a kind of real world, and then it makes sense to follow the trends:
Towards clients - tenderly
March last year was marked by a number of publications on the need to provide mutual assistance. These sentiments continued to prevail – many articles appeared on the topic of overcoming anxiety, getting rid of unpleasant thoughts and controlling emotions. Readers were given the opportunity to calm down, feel solidarity, and, apparently, it is no longer customary to hide feelings. There is no need to draw attention to yourself, it is enough to be able to find a common language with other people.
Friendship with algorithms
Most social networks have adopted a recommendation system based on user preferences. You need to get data on their subscriptions, reactions to posts, comments, favorites, time spent reading a publication, and the number of repeat views - thanks to this, you can show the user only what they are likely to pay attention to. For effective promotion, it is important to focus on a specific topic - in this case, you have a better chance of getting into recommendations.
Working on reviews
Quality feedback has always been of great importance. However, the growing popularity of marketplaces has led to the fact that buyers pay attention to reviews of a product and its analogues every time. Carefully study all the services where you can publish an assessment of your product, do not forget to provide explanations or thank the author. If buyers are reluctant to share their impressions, try to award bonuses for reviews.