Spanish influencers and luxury fashion

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In Spain, fashion and trends have not gone unnoticed. Spanish influencers have not only conquered social media, but have also had a significant impact on the perception and consumption of high fashion brands.

One of the key reasons behind the success of Spanish influencers in the world of luxury fashion lies in their ability to fuse authenticity with aspiration. Unlike celebrities, many of these influencers come from humble beginnings or have built their personal brands from scratch, granting them unique credibility with their followers.

When an influencer shares a post featuring a luxury product, whether it’s a stylish pair of sunglasses, a designer handbag, or a look from a renowned fashion company, the impact goes beyond the promotion itself. The authenticity with which they present these products, backed by their own experience and personal taste, creates a compelling narrative that goes beyond simple advertising. Their followers don’t just see a fashion item, they also immerse themselves in the story behind it, feeling an emotional connection to the product and the brand.

How do influencers help luxury brands promote and sell more of their products?
Influencers have a broad reach, with followers who are already interested in their areas of expertise, such as fashion, luxury, beauty or lifestyle. This allows luxury brands to reach a targeted and relevant audience more effectively than with traditional advertising.

In addition to the above, these influencers are often highly creative content creators, allowing luxury products to be presented in an attractive and aspirational way. Their ability to create high-quality photos, videos and posts can improve brand perception, make products appear more desirable and thus encourage sales growth.

What are the exclusive brands of clothing, shoes, watches and luxury bags that Spanish influencers use the most?
Some of the most famous haute couture clothing and accessories brands such as Chanel, Gucci, Prada, Balenciaga, Versace, Hermès, Yves Saint Laurent and Louis Vuitton have developed collaborations with different influencers who are now leaders and trend-setters on social media.

Influencers such as Jessica Goicoechea, Geogrina Rodríguez, María Pombo, Aida Domenech, Paula Echevarría, Pilar Rubio, Manu Ríos, Jon Kortajarena and Pelayo Díaz are part of the group of influencers who constantly collaborate with these brands through publications, wearing clothes or accessories, attending events organized by them or even starring in campaigns or special collections.

We recommend you read: Fashion influencers in Spain: ranking, campaigns and data

One of the most recent examples was the collaboration between Pelayo Díaz and the fashion house Dolce & Gabbana, resulting in a special collection inspired by Pelayo's childhood memories. The collection was characterised by an explosion of colour, Dolce & Gabbana's recognisable neo-baroque aesthetic codes and the brand's iconic prints.

Pelayo Díaz, known for his personal style and influence in the fashion world, has had a long-standing relationship with Dolce & Gabbana, which led to this natural and successful collaboration. His personal and particular vision of fashion merged with the artistic vision of Domenico Dolce and Stefano Gabbana, resulting in a special collection that combines fashion and photography with a relaxed and strong visual impact.


About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven administration directors email database tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.

With a thriving global community of influencer marketing experts, Kolsquare serves hundreds of clients – including Coca-Cola, Netflix, Sony Music, Publicis, Sézane, Sephora, Lush and Hermès – by leveraging the latest Big Data, AI and Machine Learning technologies. Our platform leverages a vast network of influencers with over 5,000 followers in 180 countries across Instagram, TikTok, X (Twitter), Facebook, YouTube and Snapchat.

As a BCorp company, Kolsquare leads the race in Responsible Influence, championing transparency, ethical practices and meaningful collaborations that inspire positive change.

Since October 2024, Kolsquare is part of the Team.Blue group, one of the largest private technology companies in Europe and a leading digital enabler for businesses and entrepreneurs across Europe. Team.Blue brings together more than 60 successful brands in web hosting, domains, e-commerce, online fulfillment, lead generation, app solutions and social media.