Why the site's position in search engine results has dropped, and what to do about it

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A decrease in the site's ranking in search results leads to a decrease in the number of visitors and sales, which is a common problem. We tell you what reasons this may be caused by and how they can be solved.

How to check what positions a site ranks in search results
You can check the site's position in search results using special services:

Enter “site:domain” in the search bar and you will see the number of what is gcash indexed pages in the results.

Using services:

Yandex.Webmaster – go to the “My Sites” tab and look at the value in the “In Search” column. If the resulting number of indexed pages is much less than the number of pages on the site, then some of the queries have dropped out of the search results, and here are the reasons:

technical errors;

viruses;

filters and sanctions;

changes on pages: different content, design, page URLs or new software modules.

Visibility Tracking

Visibility is the percentage of website impressions for keywords.

Visibility may be reduced due to the following reasons:

the emergence of viruses;

poor quality external links;

technical errors;

behavioral factors;

competitors.

Traffic tracking

If traffic has dropped, to understand where traffic is falling and the reasons for this, it is worth analyzing:

traffic sources;

search queries;

user devices.



Reasons for a site's decline in search results
External links
Search algorithms monitor the quality of links that lead to the site and detect any unacceptable attempts to increase them. In case of violations, search engines may apply sanctions.

How to check this

In the "Links" section in Yandex.Metrica .

How to fix this

Remove links from low-quality resources and monitor the quality of new ones

Technical problems
Slow page loading speed, no server response and other problems.

How to check this

Topvisor ;

Yandex.Webmaster ;

How to fix this

Make corrections and check again. Sometimes it takes time for pages with changes to be indexed.

Filters and sanctions
If filters or sanctions have been imposed on the site, you will immediately notice this - positions for key queries will drop sharply and organic traffic will drop significantly.

Why does this happen?

hacker attacks;

a large amount of non-unique content;

user complaints about advertising;

spam with low-quality links.

How to check this

In Yandex.Webmaster – go to the “Diagnostics” section, then to “Security and Violations”

How to fix this

Identify the reasons for the sanctions, correct them, and then submit a request for re-examination. This process usually takes several weeks.

Changes on the site
Changes in ranking may occur if:

replace, delete, add content;

add software modules;

change hosting, domain;

change design;

delete indexed pages.

How to fix this

After making changes, it is necessary to test for errors and correct them.

Behavioral factors
Behavioral factors are data about how a user interacts with a website, such as duration of visit, number of pages viewed, conversion rates, and others.

Search engines analyze this data and show more interesting sites at the top. If a user for some reason began to spend less time on a site, its positions may gradually decrease.

Ways to improve behavioral factors:

write content that is interesting for users;

check the website usability and technical errors;

Do not use behavioral factors manipulation.



The emergence of competitors
If a competitor appears in search results that creates engaging content, improves usability, and uses new promotion methods, over time they can take away some of your traffic.

How to fix this

Conduct an analysis of competitors' websites, take their techniques and implement them in your work. Pay attention to:

content;

usability;

reference masses;

USP.

Artificial lowering
The reason for the decrease in positions may be an artificial decrease in search results by competitors.

Hacking or attempted hacking

Signs of such actions:

the appearance of content on pages that you did not post;

the emergence of external links from suspicious sources;

copies of pages on the network.

How to check this

Monitor Yandex.Webmaster for notifications about malicious code;

Install antivirus software on the site.

How to fix this

Fix any errors identified by the service.



DDos attacks
During such an attack, a large number of requests are sent to the site, and the site tries to process them. Due to such a load, it begins to load slowly or does not receive a response from the server.

How to fix this

Please contact the site administrator to identify and correct the problem.

Keep in mind that finding the reasons for the decline is the first step towards restoring and subsequently increasing your site's rankings. Do not neglect regular analysis and optimization to stay in the sight of your potential customers. In simple terms, the site needs to be worked on constantly.