What is customer mailing and why is it important?

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For many people, when they think of customer mailings , data collection comes to mind. However, this is a much more complex strategy than that, requiring more in-depth knowledge to understand its importance for the business and know how to create a good mailing list.

So, keep reading this article and get a better understanding of what customer mailing is, discover how it can be a powerful ally in building effective and personalized communication with your consumers, and find tips on what to do and what not to do.

Enjoy reading!

What is customer mailing?
A customer mailing list is a contact list , which can include names, email addresses, telephone numbers, and other relevant information about a company's consumers and potential customers.

The main objective of mailing is to facilitate direct and personalized communication with the target audience, allowing for more effective marketing campaigns .

Over the years, the concept of mailing has evolved significantly. In the pre-digital era, physical lists were used to send mail or make phone calls. Today, however, mailing is predominantly digital, focusing mainly on email addresses, WhatsApp and SMS.

The importance of customer mailing
The importance of customer mailing lists lies mainly in their ability to facilitate segmented communication, which is crucial to the success of digital marketing strategies.

By having a well-structured list, you can send personalized messages that meet the specific needs and interests of each segment of your audience. This increases the chances of conversion and helps strengthen brand loyalty.

Additionally, compared to other forms of advertising, the cost associated with sending emails and WhatsApp , for example, is relatively low, making it a cost-effective option for businesses of all sizes.

Integrating a customer mailing list with Bitrix24 can be highly beneficial for businesses, providing an efficient way to manage and track customer interactions.

Tips to improve your customer mailing list
Bitrix24 allows you to import customer contact lists directly into the system. This makes it easy to migrate information from an existing mailing list, ensuring that all relevant information is centralized in one place.

Based on the imported mailing data, it is possible to segment customers according to different criteria, such as purchase history, preferences or geographic location, allowing you to target marketing and communication campaigns in a more effective and personalized way.

Here are some ideas to make your contact base more extensive:

Create a quality blog
A corporate blog is a great way to provide detailed, in-depth content on topics relevant to your customers and prospects in exchange for collecting their email address, name, and phone number. So, publish articles, success stories, and other relevant jordan telemarketing data content and make these materials available after they fill out a short form.

Segmentation in Ads campaigns
Another tip to improve your mailing list is to use segmentation in ad campaigns as a strategy. Through campaign interactions, you collect data and obtain more qualified lead data .

Share free materials
Offer free materials like e-books, spreadsheets, and infographics in exchange for the user’s email address. These resources should provide real value and solve problems that your target audience is facing. By downloading the material, the user becomes a qualified lead for your mailing list.

Host Webinars


Live or recorded webinars are a great way to educate your audience and collect new leads for your mailing list.

To do this, cover relevant topics and offer practical and strategic knowledge, while encouraging participants to leave their email to receive more materials and future updates.

Choose the data you want to collect
Finally, don't forget that it is important to carefully choose the data you want to collect for your customer mailing list, to avoid unqualified collections.

Within this, before thinking about collection strategies, define your target audience and understand their needs.

Then, include some additional information in the collection form, such as age, gender, geographic location and occupation. This information will help you better filter the data that is worth including in the mailing.

What not to do when building a customer mailing list
Creating a good customer mailing list can be a challenge, so you need to be careful not to make some common mistakes. Check out the main ones below and stay alert.

Buy email lists
Buying ready-made email lists is extremely detrimental to your mailing strategy. These lists often contain addresses of people who have no interest or relationship with your company, which results in very low open and engagement rates.

Additionally, sending unsolicited emails can be considered spam, damaging your brand reputation and potentially resulting in penalties.

It is much more effective to build your own contact base through legitimate lead capture methods, such as those mentioned throughout this article.

Not monitoring the results of using the mailing list
Sending mailing campaigns without monitoring and analyzing the results is a waste of resources and effort. It is essential to monitor metrics such as open rates, clicks, conversions, among others, to understand what is working and what needs to be improved.

Bitrix24 offers analytics and reporting capabilities that allow you to evaluate the performance of marketing campaigns, measure customer engagement, and identify opportunities for improvement, helping businesses make more informed decisions and improve their strategies.

Communicate with leads or customers only with offers
In addition, another mistake that should be avoided is sending only commercial offers and promotions to your contacts, as this can tire them out. In other words, it is also important to offer real value through relevant, educational and engaging content, in addition to commercial proposals.

With Bitrix24, you can track all customer interactions, including emails sent, phone calls, scheduled meetings, and social media activity. This provides a complete view of the history of interactions with each customer, making it easier to follow up and maintain strong relationships. Its powerful marketing automation tools can be integrated with your customer mailing list, allowing you to automatically send personalized emails, SMS messages, and social media campaigns based on specific customer actions or scheduled events.