What does a content marketing manager do?

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Content marketing managers are responsible for implementing a business’s overarching content marketing strategy and ensuring that it aligns with the company’s goals. A marketing manager is also often the direct manager of the content marketing team, overseeing the day-to-day work of professionals such as:

Content Strategists

SEO specialists

Copywriters

Editors

Social Media Marketers

A content marketing manager must ensure that their how to use the rcs database for direct marketing team is using tactics that deliver the desired results. This ranges from building a strong brand to generating leads across the content spectrum (e.g. email, website, paid advertising). A CMM will determine which channels to focus on, plan a content calendar, and implement workflows to make it happen. Content marketing managers play a vital role in structuring a company’s sales funnel.



What is the difference between a content marketing manager and a content manager?
You can find job postings for content managers when searching for content marketing manager positions. While the two roles are very similar in name, they can be very different in scope and scale. Generally speaking, here are some key differences between the two:



To summarize, a content marketing manager leads the team's content strategy, and a content manager executes that strategy.

7 Key Responsibilities of a Content Marketing Manager
Developing a content strategy
Main responsibilities:

Developing a compelling content strategy that aligns with the company's brand

Aligning content with overall business goals

Defining Key Performance Indicators (KPIs)

The job of a content marketing manager is primarily centered around the ideation, creation, and implementation of a company’s comprehensive content strategy. This strategy should include all content channels that are important to the company: from copywriting to search engine marketing, from podcasts to video marketing, from graphic design to email marketing, and more.

Research of competitors and audience
Main responsibilities:

Conducting competitor research

Identifying the ideal audience(s) that the content will target

It's important to have a clear understanding of the audience you're targeting and where your business sits in the competitive landscape to create a solid content marketing strategy.

Content planning
Main responsibilities:

Selecting Marketing Channels

Setting budgets

Once the channels and scope of work for each channel are identified, the manager sets the department budget accordingly and tracks expenses to stay within budget.

Team Management
Main responsibilities:

Creating job descriptions and defining performance expectations

Hiring and managing team members

Proven leadership qualities and management experience are mandatory.

Content control
Main responsibilities:

Creating Effective Content Marketing Processes

Ensuring the creation of high-quality content that is aligned with company goals and branding

The manager will develop the processes necessary to implement the strategy (e.g. selection of authors, publication frequency, editorial workflow, periodic reporting, etc.), paying particular attention to brand standards and working towards achieving overall business goals.

Search Engine Optimization
Main responsibilities:

Implementing SEO Best Practices in Content Creation

Monitoring and adaptation to search engine algorithms

Every content marketing manager should understand search engine optimization. It’s vital that they stay up to date with SEO best practices and emerging trends (like generative AI) and be able to translate that knowledge into actionable tactics.

Performance Analysis and Reporting
Main responsibilities:

Using analytics tools to evaluate content effectiveness

Create reports and adjust strategies based on data

Presentation of data and results to management

The manager must regularly interpret analytical data for company management and determine how to adjust efforts if results do not meet expectations.