Digital Marketing 101: How to Write SEO-Friendly Content

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What is SEO-friendly content?

SEO content or search engine optimized content refers to high-quality web content produced according to SEO guidelines. By publishing SEO content regularly, you can improve your website's ranking in Google or other SERPs (search engine results pages). SEO remains a very popular digital marketing strategy in 2022, which can help you attract new customers to your website and passively generate new leads.



Creating content for SEO is more than just writing a blog post – you bulgaria telegram number database have to carefully research and incorporate keywords that match user search queries and come up with content that users will find useful.


Why Optimize Content for Search Engines?

Search Engine Updates

Before the update, it was common to use unethical techniques called black hat SEO to get one’s pages on the first page of Google. Black hat SEO includes methods like keyword stuffing, misleading links, and scraped content. Due to black hat SEO, low-quality pages monopolized search rankings, and the usefulness of search results dropped significantly.



Google updated its search engine as a result and cracked down on black hat SEO. Deceptive techniques were henceforth penalized and no longer allowed to rise in the search rankings. White hat SEO, the practice of optimizing for higher search rankings by following search engine algorithms and providing quality content, became the new king of SEO. As you would expect, truly quality and legitimate content then rose to the top of the search rankings and was rewarded for the work they put in.