Learn How to Build Links With These 3 Painless Strategies

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Links are like a road map for navigating the web. They help you move from page to page, website to website, and find the information you need.

Links are important for your search engine optimization (SEO), too. They help you build trust and authority and improve your ranking in search engines — that’s why you need to know how to build links.

Discover more about link building below, and be sure to subscribe to our email newsletter for the latest tips and tricks for all things marketing!

What is link building?
So, what is link building? Link building is the process of getting other sites to link back to your website, which forms a backlink. These links act like recommendations — when a high-authority page links to your website, it signals to Google that you’re also authoritative and trustworthy.

Link building is important for growing your business because it dentist database you to show search engines that you’re a trusted and reliable resource for information in your industry.

Best practices for building links
If you want to improve your SEO and rank high on search engine results pages, you should build links. Here are some proven link-building strategies you can add to your marketing tactics.

1. Publish high-quality and valuable content
Though it may seem obvious that you should focus on high-quality content, some businesses focus on quantity over quality. While you should strive to publish a wide variety of content on your site, only good quality content earns links. Other businesses and organizations won’t link to sites with grammatical or factual errors because this will lower their own credibility.

Whether you’re publishing a few monthly blog posts or updating a service page, make sure the content is well-written before you publish it. To test your webpage’s readability before you publish it, you can use a readability tool, which will tell you whether your webpage is easy to read.

Readability test

Make sure the content you publish also adds value for the user. If you publish a blog post that seems to reuse information from other websites, you will struggle to gain backlinks because you aren’t offering anything new.

When you publish content, think about your business’s unique information or insights to make the content original and valuable. For example, if you keep track of statistics that are relevant to your business, adding those numbers gives you content that no one else on the Internet has.

2. Add visual elements to your content
After you have refined the written content on your website, see what you can do to add to the visual appeal. Most web users prefer visual content over written content, so adding visual elements can make your information more appealing for website visitors.

Blog post with an image of a dog in the text

Having visual appeal helps with earning links, too. Authoritative websites want to direct people to helpful, digestible sources, and adding visual elements enhances that experience.

Some ways you can add visual content include:

Infographics: You can share data-driven information using infographics. It helps to make your information and data easier to comprehend.
Video: If you want to share information like a how-to guide, videos are a great way to do so. It’s an appealing component that can make your content more valuable because it’s more engaging.
Original images: While you can use stock images, original images always work best. They add a unique look to your page and help it stand out from competing pages.
Leveraging visual elements will help you create more appealing content that generates links.