What is the difference between creating a feed post , a story, and a reel?

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Before moving on to the more strategic part of creating engaging Instagram reels, we'll go over some key concepts such as feed posts , stories, and reels with their respective differences.

Feed Post: A feed post is a permanent post that appears on a user’s profile and in their followers’ feeds . It can contain photos, videos, text, and hashtags . Feed posts are ideal for brands that want to share more elaborate, long-form content that connects with people on Instagram over the long term.
Story: Instagram stories, on the other hand, are ephemeral posts that disappear after 24 hours. Stories are displayed at the top of the Instagram home screen and can be viewed by tapping on the user's profile photo. This format is often implemented by brands that want to offer limited-time promotions, taking advantage of the feature that stories have enabled to share links. These links usually directly redirect customers to the products/services being promoted. We recommend reading: How to measure results on Instagram Stories
Reel: Reels are a new way implemented by Instagram for creating original content in video format. Unlike stories, reels are permanent content and can be found in the Reels tab and in the internal explorer of the platform. Reels are ideal tools for sharing entertaining content, choreographies, quick tutorials and highlights. You can record and edit reels directly in the application or upload videos from your device's gallery. You can also add effects, music and text.
Features of Reels in 2023: measurements, size, duration, music
In 2023, the features of Instagram reels are as follows:

Size : Instagram Reels are designed to be viewed full screen, vertically, and on mobile devices. The best way to make sure your Reels are the right size is to shoot and edit them directly on your phone. The ideal Reel size is 1080 pixels by 1920 pixels.
Length : Instagram reels can be up to 90 seconds long each. Users and co training directors email database ntent creators can record and edit videos into shorter segments and then stitch them together to create a full video. Remember that there are also templates available to help you optimize your editing time and get inspiration for your content.
Music : Instagram's Reels editor features built-in creative tools like an extensive music library that lets you add trending sounds or songs to your videos. You can also record a voiceover to accompany your post.
What is the difference between Instagram Reels and Facebook Reels?
Instagram Reels and Facebook Reels are essentially the same in terms of format and functionality . However, while they are both short videos that allow users to create and share creative, highly visual content, they operate on two platforms with their own unique features, making for some minor differences.

Instagram Reels is a feature of the Instagram platform, a social network focused on visual content. These reels are designed specifically for Instagram's audience, who are looking for engaging and creative visual experiences. Both content creators and users can create short videos of up to 90 seconds using background music, special effects, templates, and other editing tools, allowing for the creation of interactive and entertaining content. Instagram Reels are largely discovered through users' home feed , the Explore section of Instagram, and on the profiles of the users who create these videos.

We recommend you read: What content works best on Facebook?

Facebook Reels, on the other hand, are integrated within the Facebook platform, which is a broader social network that includes a variety of content types, from text to images to videos. These reels are targeted at Facebook’s diverse audience, which includes individuals, businesses, and organizations. These videos can be discovered in users’ news feeds and can also appear on Facebook pages, groups, and events, offering greater visibility for certain types of content.