Do you need a copywriter for your business card website or can you do without one?

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Our agency has already developed more than 100 business card websites for clients from different fields. And one of the questions that the manager asks is: “Do you need a copywriter?” About half use the services of a specialist, and the rest want to save money and insert their own texts. But is it worth it - let's try to figure it out.

We have identified 4 typical situations when you simply cannot do without a copywriter for a business card website.

You don't have time
Business owners solve many problems: they recruit and the benefit of our ios database organize employees, submit reports to the tax office, order goods, control the quality of services, and some even stand behind the counter themselves.

In such a situation, a reasonable question arises: where, with such a workload, can you find time to independently write text for a website that will interest potential clients? “No time for nonsense!” - that’s what almost all business owners will answer.

This is where a copywriter will come to your aid. He will help you not to waste time on forcing yourself to come up with each more or less “selling” offer to your clients. In fact, it is easier and more profitable to pay a specialist who understands this than to be distracted from really important business tasks. For example, in our agency the cost of copywriting for a business card website is only 2,000 rubles.

There is no one to delegate to
Let's imagine that you build turnkey houses from foam blocks. You have highly qualified engineers who are ready to prepare a project in a matter of minutes, builders with 15 years of experience and other valuable specialists. Each one understands his field perfectly.

Who of them can you trust to write texts for your website? It is quite possible that you will be lucky and find an employee who can do this task well. But most specialists will not even try. And if a large project falls through, your website will again be left without attention and will stand idle with “fishy” text for a long time.

You can safely delegate this task to a copywriter. He will ask a thousand and one questions about your product in order to fully immerse himself in the project. As a result, your site will be decorated with a clear and useful text for each visitor. And what is no less important - the specialist will write the text without errors that can confuse potential clients or make them doubt your professionalism.

It is impossible to write more simply
A business card website is a presentation of your product or service. In order to clearly describe your offer, it is not enough to be able to write correctly. First of all, it is necessary to convey the information in such a way that it becomes understandable not only to people familiar with your industry. Often, people who are not yet ready to make a decision about a purchase will visit the website, and they need to be convinced that you are the professionals who will do all the work perfectly.

A copywriter minimizes the risk of being misunderstood by your target audience. He will write the text in a language that is understandable to your client. It will be understood not only by your colleagues in the industry, but also by Uncle Kolya from the village, who is going to build a new garage from foam blocks.

Any text for the site will do
Many people think so and… copy texts and advantages from a competitor’s website that they liked the most. In fact, this is a big mistake. Let’s imagine this situation: your potential client is choosing who to build a house from foam blocks and opens several pages in a row in the search engine.

First, the visitor goes to the competitor's site, reads it carefully, and then goes to yours. But everything is written there exactly. The person has already seen this information, so why should he read it a second time? And he will close your site. Accordingly, you will not only not get new clients, but you will also waste your advertising budget.

A good copywriter does not use such techniques. He knows how to check the text for uniqueness and will be able to prevent such a development of events.



Do you recognize yourself? In this case, you should think about using the services of a professional copywriter: contact our or another agency, or maybe choose a freelancer. But this is a separate topic, and we will discuss it in the next article.