#2: How do audiences respond to this type of content?

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For example, if likes are generally declining over time, do you also see views and watch time declining as well? (Review the above report.) This may be a sign that the topic or style you are analyzing is losing steam. Changing the way you cover topics or updating your video style may help you reverse these trends.

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Likewise, a decrease in comments may indicate a decline in interest in the topic or style you are analyzing. However, the conclusion really depends on the nature of the comments that videos in the group typically receive. It might be helpful to do some manual analysis so you can gain a deeper understanding of sentiment and then adjust your strategy accordingly.