Build a good customer experience (CX)

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According to Statistica, D2C e-commerce sales in the United States reached $111.5 billion in 2020. Online sales for D2C brands are expected to grow steadily over the next few years, and by 2023, total revenues for these brands are expected to climb to $174.98 billion.

The difference between D2C and B2C
 

B2C (Business to Consumer) is a business model where your product/service is sold to individual customers. It sounds like D2C, right? However, B2C and B2B are broader terms that tell you whether the target audience of your product is individuals or other businesses. Meanwhile, D2C describes how a product reaches the customer in an integrated process that is colombia telegram number database completely managed by the manufacturer. Furthermore, D2C is only used for manufacturing companies, which usually produce their own products and have their own sales team and internal supply chain.

The Difference Between D2C and E-Commerce
 

Another term that is similar to D2C and is often confused with it is e-commerce. EC, or “electronic commerce,” refers to the buying and selling of goods over the internet. Most businesses that have grown under the D2C model sell their products on their own e-commerce website, and e-commerce is often the most important sales channel for D2C brands.

Why sell D2C instead of through a partner?
 

Why has D2C, a business model that does not involve any partners or retailers, received so much attention?

 

One of the main reasons is the rapid development of social media, which has lowered the communication barriers between sellers and end customers. Through social media, customers can easily share their opinions about products or brands, and if these comments are positive, this user-generated content (UGC) is basically free promotion for sellers. In addition, even bad feedback is helpful because it can guide further product development, thereby providing better products and customer experience.