Your account is at limit level 1. Then you can send a message outside the window to only 1,000 unique recipients within 24 hours.
You sent a notification to 2,000 unique recipients in 7 days, and your account rating did not drop to low. In this case, you will move from the first to the second level automatically.
To achieve this, send messages to 1,000 unique recipients on the first day, 1,000 on the second. Or you can send 400 notifications over 5 days, for a total of 2,000 unique recipients. It is important not to go beyond 7 days and send messages to 2,000 unique recipients.
WhatsApp monitors the facebook database characteristics of what you send. If you receive a large number of complaints, the quality level of your account will drop, and the number of messages you can send will decrease along with it. To always maintain a consistently high level of your business account, follow these rules:
Don't ignore politics
Send newsletters only to users who have given their consent.
Keep your messages personalized – without unnecessary data and long introductions. Don’t ignore the rules of context: address the client by name, add a question they asked earlier, and so on. When sending a large newsletter, make the messages different, for example, using substitutions in templates.
Don't irritate the subscriber with a large number of daily messages.
Provide the client with the opportunity to contact a manager immediately if necessary. And the easier it is to do this, the better, because people do not like bots, especially if they have a real problem that requires an immediate solution. You can add a "Contact manager" button to the message.
Give the recipient the opportunity to unsubscribe at any time, for example by adding an "Unsubscribe" button. If the client clicks on it, do not send them any more messages.
Try not to send messages that are not relevant to the user. Divide your target audience by interests. If there are clients with whom you have not yet communicated in the messenger, do not immediately impose sales on them, provide the opportunity to first learn more about your offer using the "More details" button, which you attach to the message.
WhatsApp Business is an effective tool for communicating with clients. It allows you to automate sales, send out mailings, connect bots to dialogues, and work through a cold base without your participation, giving managers the opportunity to work only with warm consumers and save their working time and effort.
Author of the article
Anastasia Guryeva
Anastasia Guryeva
Head of Internet projects