In this ranking, the top 3 is dominated by NIKE, GYMSHARK and ADIDAS.

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Share of voice represents a brand’s level of market share and exposure compared to its competitors across various channels. This metric is used to measure a brand’s awareness and visibility – its relative position in the market in terms of recognition. In other words, share of voice refers to how present a brand is in conversations and discussions, rather than its sha chief of vp and training email database re of sales. It is a figurative way of assessing a brand’s reach and relevance in the landscape of opinion and interactions rather than focusing solely on its commercial performance.


Nike: 19.77%
Gymshark: 12%
Adidas: 8.5%
Underarmour: 5.7%
Aloyoga: 5%
Puma: 4.8%
New Balance: 4.7%
Reebok: 4.4%
Lululemon: 4%
Converse: 3.4%
Spanish sports & fitness brands that are successful on social media
Oysho
Oysho, the Spanish fashion brand that is part of the Inditex group and specialises in women's underwear and sportswear, has managed to stand out thanks to its designs with all kinds of garments made from recycled fibres. This brand currently has 3.2 million followers on its Instagram account and 65 thousand followers on Pinterest with an average of 4.5 million views per month.

And as part of its growth and expansion on social media, the sportswear brand was named the main sponsor of the Queens League this year . The decision is mainly due to the success of the Kings League, in which more than 2 million spectators were watching the final at the Camp Nou. The Oysho Queens League represents an innovative bet for the company on a dynamic format that goes beyond the traditional advertising schemes.

Regarding the Queens League, we invite you to read: Changeminders in Spain: the impact of influencers on the Night of the Year and the Kings League.



Born Living Yoga
Born Living Yoga is one of the most successful sports brands born in Barcelona on the digital scene, whose core focus is on sustainability. Under the motto #HOPONTHEBORNWAVE, they remain motivated to create garments with sustainable materials and reduce their environmental impact worldwide.

On her Instagram profile today she has 167 thousand followers and has created important collaborations with Spanish influencers, one of them Mariana Pombo with whom she created a limited collection of garments. Born Living Yoga by María Pombo emerged as the representation of the fitness concept with effortless garments, that is, loose and very comfortable.

Joma
When talking about Spanish sportswear and footwear brands, it is impossible to leave out Joma. This company is one of the most successful and recognized Spanish brands in the sports market and in the digital world. In 2021, it managed to position itself as the seventh most visible brand in football, reaching 15 million fans .

Today, on its main Instagram account, it has a community of 157 thousand followers with whom it interacts constantly. On this same social network, #Joma has 379 thousand posts and hundreds of tags from athletes and influencers sponsored by the brand.