Some experts advise using a mid-frequency query in the title and adding a unique selling proposition. This is relevant where niches are saturated and there are so many competing products that a high-frequency query will not help you get to the top.
If you still choose a high-frequency keyword for the title, then the unique advantages inherent in your product can be noted in the pictures.
How to Increase Traffic with Product Features
Characteristics help to define the product card in the required category, and to get into the search query, where the user has specified certain parameters of the product, and also to get into queries saudi arabia consumer email list with the filter you need. Below are filters with characteristics (on the left in the photo).
When you select queries for characteristics, pay attention to their high frequency and, accordingly, how popular the filter is that you want to get into. For example, two queries that are identical in meaning, “artificial leather” and “polyurethane”, clearly differ in frequency. Naturally, the first query is more popular.
Let's say you need to fill out a product card for a long winter leather coat. Then analyze how popular the categories and filters "winter", "leather", "long" are - and first enter the words that are in high demand.
Below is a good example of filling out the characteristics. Both technical features and additional information (including keys) are noted, as well as attachments, etc.
How to improve product description
A correct description will not help you get into the right filters, but marketplace algorithms will raise it in search results.