Excessive difficulties in registration
If it takes a person more than half an hour to register when ordering one product in your online store, then you should not ask yourself why customers leave the site. Everyone values time and convenience. This is what any company should attract customers with.
Reasons why online customers leave
Long wait
If a competitor is ready to deliver goods to a customer's home in 2 days, and yours only in a week, then you need to urgently intervene in the organization of logistics at the enterprise. Collection, packaging and delivery must be very fast to retain the audience.
No free shipping
Statistics show that approximately 45% of people do not complete their order because at the last stage they see that the delivery cost is too high. Any marketer will confirm that free delivery is the key to high sales and target audience growth. Many buyers choose an online store based on this criterion.
Many entrepreneurs have noticed that after implementing this sales tool, their average bill has increased.
Incomplete product description
Online sales are good because skype database a person receives their product without leaving home. At the same time, they want to examine it from all sides, read the description, compare the characteristics. A simple picture is of little interest to anyone. It is necessary to upload photos of the product from all angles, make a video review of the product and post reviews from real buyers (with photos or videos of unpacking). In the description of the product, you need to indicate its advantages for the buyer. The client must really want to have this thing. A well-written SEO description will help with such promotion.
Feedback disturbances
Customers leave the moment they feel indifference from the company. You need to communicate with them, establish contact. They must be sure that if any question about the product arises, your company's specialists will immediately come to the rescue.
Feedback disturbances
Keeping in touch is not only about communication in an offline store. It is even easier to communicate online, solving all issues through messengers.
Problem with return or exchange of goods
Another trigger that encourages customers to cooperate with a particular company is free exchange and return. People will not be afraid to fill their shopping carts with goods, since in case of force majeure they will be able to return these things without problems. This is deposited in the subconscious of consumers and allows entrepreneurs to conclude more profitable deals.
Availability of prepayment
Few potential customers will decide to buy something expensive in a store they are working with for the first time, especially if prepayment is a mandatory condition of cooperation. Even a loss of up to 300 rubles can put off a buyer. In addition, it is easy to calculate how long he will have to wait for a refund if the purchase suddenly needs to be cancelled for some reason. Such manipulations do not make life any easier, and many go to competitors to make a purchase, where they will be asked to first visually evaluate the product and check its quality, and then pay.
The presence of hidden costs
The buyer must understand what he is paying for. Some stores use not entirely honest marketing moves and thereby undermine trust in themselves. For example, retail outlets may set one amount on price tags, and when paying, it turns out that at least 3 copies of this item are sold at this price. Of course, the client will leave without a purchase, upset, and will no longer cooperate with this company.
The presence of hidden costs
Lack of motivation to return
The best motivator for further cooperation is "cashback" or bonus savings. The more frequent and larger the purchases, the higher the percentage of bonus funds will be credited to the customers' discount cards. It is very easy to motivate the audience in this way. For example, a person buys a T-shirt in a store for 1,000 rubles, and 500 bonus points are credited to his card. They can be spent on the next purchase, paying for 50% of the goods with them. Thus, the buyer is motivated to come back for another item.
The product does not meet expectations
Even the most vivid advertising will not help if the product is of disgusting quality. After the first negative experience of making a purchase in your store, it will be almost impossible to motivate the client to return to you again.
Existing deficiencies in the functioning of the site
If the loading on the site is very slow, then no customer will waste precious time to look at all 1000 items in the catalog. Research shows that the site page should load no more than 2 seconds, and searching for a product on it should not take more than 7 seconds.
Lack of innovation
It is necessary to surprise customers, but not all businesses have this opportunity. At the moment when retail giants are coming up with interactive fitting rooms, smaller companies can easily offer their audience voice search and the creation of a mobile version of the online store.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations wit