#6: Know if interest targeting isn’t the best option

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Linkedin advertising interest targeting narrows the audience scope and further excludes people with working experience from entering the prediction results 16
Member interests can be a el salvador b2b leads versatile audience targeting option; however, they are not suitable for every campaign. For example, if you plan to retarget hot prospects, you don't need interest targeting. Adding it may have the unintended effect of eliminating some of your best prospects from your audience.

Additionally, interest targeting is incompatible with some targeting options. Campaign Manager does not allow advertisers to use interest targeting with list uploads or site retargeting audiences.

To optimize list uploads and retargeting lists, segment them before using them to create audiences in Campaign Manager. This way, you can ensure you’re reaching only the most qualified prospects, avoid wasting your advertising budget on unqualified prospects, and improve your LinkedIn advertising overall.

in conclusion
LinkedIn’s expanded interest targeting options give advertisers a host of useful options for connecting with B2B decision-makers at ideal moments in the buyer’s journey. By combining interest targeting with ABM or job-based signals, you can target the right audience and deliver your campaign messaging more effectively.