The advantages of a strategic search for influencers

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A strategic or even automated process (more on that later) of identifying influencers has several advantages for Marekn:

Brand awareness is often a primary goal for brands looking to expand their reach and gain visibility on social media. Accordingly, KOLs’ audiences must be engaged and trustworthy online personalities. We also recommend that influencers’ style and values ​​match or complement your own.
Increasing website traffic is crucial for generating leads and conversions. Influencers can play a major role in directing their followers to your website. This is where affiliate marketing comes into play, which Kroll sees as a great opportunity for future campaigns.
It also makes your brand more credible in the eyes of the consumer . Followers trust KOLs and often follow their recommendations. Brands can thus improve their own reputation through an association. It is best to find influencers who are thought leaders in your industry, as you can benefit from their expertise.
Influencer Marketing Tools
Researching demographics, platforms, engagement rates, and past collaborations, the importance of which we just highlighted, can be time-consuming. At the same time, marketers don’t want to be wasteful. So this is where influencer marketing software and agencies come in to help you with the process. That’s why we want to introduce you to three platforms that help you with influencer discovery.

Kolsquare is a data-driven influencer marketing software that helps brands and agencies optimize every step of the influencer marketing campaign using data and machine learning. We offer a catalog of over three million KOLs, allowing you to identify suitable profiles using appropriate filters. Our tool also allows you to measure and analyze the performance of each campaign. With our Kolsquare Credibility Score, you can also see at a glance the credibility of an influencer and whether they might have fake followers. Our team consists of thirty experts who will guide you throughout the year in implementing your influencer strategies, creating powerful campaigns, and expanding your knowledge of the influencer sector through enriching studies.

HypeAuditor is a popular influencer marketing platform that provides comprehensive analytics and insights for influencer campaigns. It has a number of tools and features to help you effectively identify, analyze, and c engineering directors email lists ollaborate with influencers. Using detailed audience demographics, engagement metrics, follower growth patterns, and authenticity scores, brands can assess the reach, engagement quality, and authenticity of an influencer’s audience before working with them.

Traackr is an influencer marketing platform that helps brands discover, manage, and measure influencer relationships and campaigns. It offers influencer discovery tools, relationship management features, performance measurement capabilities, and valuable influencer insights. With its collaboration features and data-driven insights, Traackr streamlines influencer marketing efforts and enables brands to optimize their strategies and achieve better results.

We would now like to contrast the three platforms again in a short Q&A session.

Which platform has a large database of influencers? Which platform has the most influencers?
Kolsquare offers brands a database of over three million influencers; HypeAuditor has a database of over 75.1 million; Traackr doesn’t disclose the size of its database, but it lets you filter by platform, content, audience demographics, and expected performance.