Keys to creating your personal brand on social media

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Personal branding is the correct and integrated use of all communication tools with the sole purpose of transmitting a single identity to the market. Are you trained, but job opportunities are still not emerging? You may be lacking an eye-catching Personal Brand on social networks , having your own brand can help you a lot.

Social Media plays a fundamental role in the labour market, types of nurse databases both for employees and for organisations. We are immersed in a changing scenario for companies, so content and conversations lead the networks, so if the Internet is leading today, it is conversations and markets that are synonymous with dialogue, so proper management of your profiles will be mandatory.

Below, we will give you tools to build your brand on social media:

1.- What is personal branding:
It is about learning to position yourself as an expert on a topic or as a reference in a sector, and it is also about learning to sell what you do.

2.- Objectives:
There are several objectives in which we can help you, first you can differentiate yourself from the rest and thus stand out among the others, it will allow you to be found and chosen faster and you will leave a mark in the minds of other people.

3.- Know yourself well:
You must analyze yourself and discover your passions, what you like the most and what you feel best about doing, since the basis is enjoying what you do. Your personal brand must be completely linked to your strengths and the opportunities you have in your environment. It is not about being someone you are not, it is about being an authentic person.

4.- Set a goal:
You must set a destination that you want to reach, consider what you want to be, what you want to become, where you see yourself in the future. This is so that your actions are concrete and have a purpose.

5.- Create your personal cards:
Although it may sound old-fashioned, having business cards is key to building your personal brand. It is a widely used tool for networking, but remember that it must match the image you are creating on the Internet. The basic information it should contain is your first and last name, a brief professional description, mobile phone number and email address.

6.- Pay attention to what you offer:
Once you have a clear objective, you should think about the service you will offer. There are three ingredients that we all look for in a product or service: useful, reliable and visible.

7.- Search for yourself on Google:
Take care of your image on the Internet. Nowadays, your CV is what appears on the Internet. For this reason, you must take great care of your presence on the Internet. We recommend that you search for your name on Google and if you find something you don't like, try to remove it or upload more information to reduce its visibility.

8.- Take a good photo:
The image you offer is also important, as it is how you project your words and your way of communicating. The advice here is literal: take care of the photos you share on the Internet. Take a good, professional photo. It is recommended to always have the same photo on all social networks so that you can be easily identified.

9.- Use the same username on your social networks:
It's the easiest way to show it to anyone who searches for you online. We recommend doing this on the three social networks where you'll be working: LinkedIn and Twitter (you can use others, but these are the most professional).

10.- LinkedIn:
It is the number one professional social network, and it is the one you should pay the most attention to. We give you five tips to work on your personal brand on the site:

-In the title, write a brief description with key words of your profession.
-Customize your URL with your username for all social networks.
-Look for all the contacts you can meet and accept all the contact requests that come to you. The larger your community, the greater your job opportunities.
-Validate your contacts' skills so they can validate yours.
-Be part of 5 groups that are related to your interests.
-Bonus: spend 10 minutes a day updating or recommending information.
11.- Twitter:
To humanize your brand you must use a friendly language and personalize each contribution you make. We give you different tips for this:

-Use the same image as on other social networks.
-Write a professional and concise description with keywords.
-Follow people who interest you professionally, users in the sector, organizations and their target audience.
-Share content, we recommend that 70% be from your field of work and the other 30% be personal interest.
-You must be active and sociable, with 5 tweets and retweets a day you will have enough presence.
-Use hashtag # for the topics that interest you most.
12.- List the companies that interest you:
Once you have your social media on track and oriented, you should look at the companies you would like to work with. To do this, you should review their websites, follow their social media, see how they work, what their values ​​are, and if you want people to know you, post about them on your social media.

13.- Look at the references:
Just as we recommend that you sign up for the companies that attract your attention, you should also look at the leaders in your sector. These have already managed to make a space for themselves on the networks and it is good to see how they got there. The objective is not to copy them, but to use them as inspiration. The tips we give you are:

-Look for the best in your field of work
-Follow their social networks
-You should keep up with their work and conferences
-Learn from their successes and take note of what you like least
14.- Network:
We've explained almost everything about the online part, now you have to put the offline part into practice, that is, the real world. Attend conferences and congresses on topics related to your field of work, be active and sociable at events, share the information you get from these events on your social networks.

Another way is to give classes or talks about your specialty, so people will get to know you and know what you do, and they will remember you when they need a professional with your profile.

You must take care of your personal brand down to the last detail!