2. Set up your TikTok ad account

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If you don't have an account to generate ads on TikTok yet, here are the steps:

Visit the TikTok Ads website: Go to the TikTok Ads website and create an account. Enter your personal details, such as name, email address, and password, and click “Sign Up.”
Create an advertiser account: Once registered, you will need to complete the fields to create your advertiser account, which include data such as country/region, time zone, company name, sector, among others.
Set up billing information: To run ads on TikTok, you need to set up a payment method. You can do this in the “Payment Settings” section of your profile. The information requested may vary depending on country regulations.
Create your advertising campaign: At this step, you are ready to launch your first advertising campaign on TikTok.
Please note that TikTok Ads has eligibility requirements for advertisers, including compliance with the TikTok Ads terms and conditions, verification of your TikTok account, and meeting the minimum ad spend requirements set by the platform. Additionally, it is also advisable to have a clear marketing strategy before you start running ads on TikTok to ensure that your ads reach the right audience and achieve the desired goals.

3. Choose the format for your TikTok ad
TikTok offers you various ad formats that are directly related to the objectives of your advertising campaign. Among the main formats we can find:

In-Feed Ads: These types of ads appear in the TikTok feed and blend in with organic content. They can be videos of up to 60 seconds and can include links to external pages. With this format, users can interact by commenting and sharing the post and following the brand's profile.
TopView: These are full-screen ads that appear as soon as the user opens the app. They can be videos between 5 and 60 seconds long and are ideal for making a big impression and increasing brand awareness, however, it is easier for people to identify that it is an advertisement.
Brand Takeover: Brand Takeovers, like TopView ads, appear full-screen when users open the app and combine static or dynamic visual elements, however, users only see one Brand Takeover ad per day.
Hashtag Challenges: These are ads in which brands invite users to create content related to a specific hashtag and post it on TikTok. They are ideal for encouraging user interaction and increasing brand awareness, as according to TikTok, this format offers an average engagement of 8.5% over the 6 days of the campaigns.
Shopping Ads: TikTok Shopping is a tool launched by TikTok in 2021 so that companies can upload their products and sell them directly through the application. Currently, TikTok has managed to integrate various ecommerce platforms such as Shopify, Square, Ecwid and PrestaShop, facilitating the commercial process. To generate your ads in this modality, you can vary in three formats: Video Shopping Ads, Catalog Listing Ads and LIVE Shopping Ads.
Spark Ads: is an ad format that allows businesses to boost other influencer posts or In-Feed or TopView ads.
Branded effect: with this format, companies can create effects such as filters or sticke vice president software email database rs with augmented reality to increase brand visibility. They can be used as a complementary strategy to other formats or on their own.
Consider that any of these formats can have a greater reach if you develop them through influencers recognized in their category. Here is a guide to find relevant influencers in 2023.

4. Create engaging advertising content
The key to creating engaging ads is to be authentic, with content that shows the brand's personality while avoiding being too promotional. Also keep the content brief, since short videos usually work better on TikTok; between 15 and 30 seconds are enough to captivate and retain the attention of users on this social network. Additionally, play with music and visual effects, and if possible, stick to the viral trends of the moment, this will always attract more attention from the public. Finally, don't forget to add a call to action such as a link to your website or download of your mobile application.

We recommend you read: TikTok content categories relevant to your influencer marketing campaign

5. Target your TikTok advertising campaign
Before targeting your campaign, you must determine your objectives, which can range from increasing brand positioning, increasing web traffic, generating conversions, among others. With this clear information, you will be able to target your campaign and be more successful in achieving the expected results . TikTok Ads allows you to create or exclude audiences in a personalized way; to do this, you must provide information about age, gender, geographic location, behavior, interests, etc.